# Barrel

> Barrel is a CPG commerce agency founded in 2006 that partners with consumer packaged goods (CPG) brands to design, build, and optimize digital experiences across Shopify (DTC/B2B/POS), marketplaces, email and SEO/GEO.

## Company Overview

Founded in 2006 and headquartered in New York City, Barrel is a Shopify Premier Partner specializing in creating unified omni-channel digital experiences for CPG brands. The agency works with clients across food & beverage, beauty & skincare, health & wellness, and home & family verticals. Past and current clients include McCormick & Company, KIND Snacks, L'Oreal Paris, Cabot Creamery, Dr. Jart+, Hu, Once Upon a Farm, Sakara Life, and SmartyPants Vitamins. Barrel is a Barrel Holdings company.

## Core Service Offerings

- [Fixed-Fee Website Design & Build](https://www.barrelny.com/core-services/fixed-fee-website-design-build): Defined-scope Shopify website design and development at a fixed price
- [Fractional & Dedicated Web Teams](https://www.barrelny.com/core-services/fractional-dedicated-web-teams): Ongoing embedded web team support for brands needing continuous development
- [Website Audit](https://www.barrelny.com/core-services/website-audit): Structured evaluation of site performance, UX, and conversion opportunities

## Services

- [All Services](https://www.barrelny.com/services): Full overview of Barrel's design, development, and marketing offerings
- [Retention Marketing](https://www.barrelny.com/services/retention-marketing): Email/SMS campaigns, loyalty programs, and lifecycle optimization to reduce churn
- [Creative & Design Support](https://www.barrelny.com/services/creative-design-support): Ongoing creative production, design systems, and visual asset support
- [Ecommerce Website Audit](https://www.barrelny.com/services/ecommerce-website-audit): In-depth analysis of site performance with actionable growth recommendations
- [Amazon Creative Services](https://www.barrelny.com/services/amazon-creative-services): Creative design and content production for Amazon product listings and storefronts
- [Shopify Accessibility](https://www.barrelny.com/services/shopify-accessibility): WCAG-compliant accessibility audits and remediation for Shopify stores
- [Shopify B2B](https://www.barrelny.com/services/shopify-b2b): Wholesale and trade channel setup on Shopify's native B2B platform
- [Shopify POS](https://www.barrelny.com/services/shopify-pos): Retail activation and point-of-sale implementation for omni-channel brands
- [Generative Engine Optimization](https://www.barrelny.com/services/generative-engine-optimization): SEO and content strategy tailored for visibility in AI-powered search experiences
- [Shopify Plus Agency](https://www.barrelny.com/shopify-plus-ecommerce-agency): Shopify Plus design, development, migrations, and ongoing optimization

## Industries Served

- [Food & Beverage](https://www.barrelny.com/vertical/food-beverage): Shopify ecommerce for CPG food and beverage brands
- [Beauty & Skincare](https://www.barrelny.com/vertical/beauty-skincare): DTC and omni-channel solutions for beauty and skincare brands
- [Health & Wellness](https://www.barrelny.com/vertical/health-wellness): Ecommerce experiences for supplements, vitamins, and wellness brands
- [Home & Family](https://www.barrelny.com/vertical/home-family): Digital commerce for home goods and family-focused CPG brands
- [Celebrity & Creator-Backed Brands](https://www.barrelny.com/celebrity-creator-backed-brands): Specialized ecommerce services for brands backed by celebrities and creators

## Client Work

- [Work Portfolio](https://www.barrelny.com/work/all): Full portfolio of client case studies across CPG verticals
- [McCormick & Company](https://www.barrelny.com/work/mccormick): Unified Shopify ecosystem for McCormick's family of spice and sauce brands
- [Sweet Loren's](https://www.barrelny.com/work/sweet-lorens): Shopify 2.0 migration and scalable development framework for cookie dough brand
- [Stiller's Soda](https://www.barrelny.com/work/stillers-soda): Brand identity and ecommerce launch for modern nostalgia-driven soda brand
- [Revision Skincare](https://www.barrelny.com/work/revision-skincare): User-tested digital experience redesign for science-first skincare brand
- [Once Upon a Farm](https://www.barrelny.com/work/once-upon-a-farm): Reimagined site for growing organic baby and kids food brand
- [Cabot Creamery](https://www.barrelny.com/work/cabot-creamery): DTC ecommerce and gifting experience for cooperative dairy brand
- [KIND Snacks](https://www.barrelny.com/work/kind-snacks): Ecommerce and content experience for iconic snack brand
- [OneSkin](https://www.barrelny.com/work/oneskin): Seamless migration from headless to Shopify 2.0 for longevity skincare brand
- [Bobo's](https://www.barrelny.com/work/bobos): CPG site redesign strengthening customer relationships for oat bar brand
- [Dr. Jart+](https://www.barrelny.com/work/dr-jart): US ecommerce launch for K-beauty skincare brand
- [Hu](https://www.barrelny.com/work/hu): Ecommerce experience for clean chocolate and snack brand
- [SmartyPants](https://www.barrelny.com/work/smartypants): Shopify site for gummy vitamin brand
- [818 Tequila](https://www.barrelny.com/work/818): Omni-channel ecommerce experience for celebrity-backed tequila brand
- [Kite Hill](https://www.barrelny.com/work/kite-hill): Ecommerce for plant-based dairy alternative brand
- [Mush](https://www.barrelny.com/work/mush): Shopify site for ready-to-eat overnight oats brand
- [Teremana](https://www.barrelny.com/work/teremana): Ecommerce for Dwayne Johnson's tequila brand
- [Oishii](https://www.barrelny.com/work/oishii): Digital experience for premium vertical-farm strawberry brand
- [Parm Crisps](https://www.barrelny.com/work/parmcrisps): Website redesign for cheese snack brand
- [Vermont Smoke & Cure](https://www.barrelny.com/work/vermont-smoke-cure): Ecommerce and marketing for artisan meat snack brand
- [Gimme Snacks](https://www.barrelny.com/work/gimme-snacks): Shopify ecommerce for seaweed snack brand
- [Biolyte](https://www.barrelny.com/work/biolyte): Ecommerce for medical-grade hydration drink brand
- [Happy Head](https://www.barrelny.com/work/happy-head): Shopify site for personalized hair loss treatment brand
- [Legendairy Milk](https://www.barrelny.com/work/legendairy-milk): Ecommerce for breastfeeding supplement brand
- [The Outset](https://www.barrelny.com/work/the-outset): Clean skincare brand launch and ecommerce build
- [Fekkai](https://www.barrelny.com/work/fekkai): Refreshed digital experience for prestige hair care brand
- [Cariuma](https://www.barrelny.com/work/cariuma): Ecommerce for sustainable sneaker brand
- [Austin Eastciders](https://www.barrelny.com/work/austin-eastciders): Ecommerce for craft hard cider brand
- [Real Good Foods](https://www.barrelny.com/work/real-good-foods): Shopify site for low-carb frozen food brand
- [Thinsters](https://www.barrelny.com/work/thinsters): Ecommerce launch for cookie thin snack brand rebrand
- [Llama Naturals](https://www.barrelny.com/work/llama-naturals): Shopify site for whole fruit vitamin gummy brand
- [Willow](https://www.barrelny.com/work/willow): Customer journey and engagement updates for wearable breast pump brand
- [Relief Factor](https://www.barrelny.com/work/relief-factor): Ecommerce for wellness supplement brand
- [Miltons](https://www.barrelny.com/work/miltons): Shopify site for artisan cracker brand
- [Halo](https://www.barrelny.com/work/halo): Shopify migration for baby sleep and safety brand
- [Joovv](https://www.barrelny.com/work/joovv): Brand and ecommerce build for red light therapy device brand
- [Tiege Hanley](https://www.barrelny.com/work/tiege): Subscription-focused ecommerce for men's skincare brand
- [Rowing Blazers](https://www.barrelny.com/work/rowing-blazers): Ecommerce for preppy apparel and lifestyle brand
- [Pavise](https://www.barrelny.com/work/pavise): Launch experience for science-backed SPF skincare brand
- [Barry's](https://www.barrelny.com/work/barrys): Digital experience for global fitness studio brand
- [Cocofloss](https://www.barrelny.com/work/cocofloss): Ecommerce for premium flavored dental floss brand
- [Miss Grass](https://www.barrelny.com/work/miss-grass): Ecommerce for women-focused cannabis lifestyle brand
- [Delola](https://www.barrelny.com/work/delola): Shopify launch for Jennifer Lopez's ready-to-pour cocktail brand
- [Sprinter](https://www.barrelny.com/work/sprinter): Ecommerce for Arnold Schwarzenegger's vodka soda brand
- [Cholula](https://www.barrelny.com/work/cholula): McCormick brand Shopify ecommerce for hot sauce brand
- [Frank's RedHot](https://www.barrelny.com/work/franks-redhot): McCormick brand Shopify ecommerce for hot sauce brand
- [Lawry's](https://www.barrelny.com/work/lawrys): McCormick brand Shopify ecommerce for seasoning brand
- [Zatarain's](https://www.barrelny.com/work/zatarains): McCormick brand Shopify ecommerce for New Orleans-style food brand
- [McCormick Shop](https://www.barrelny.com/work/mccormick-shop): Holiday gifting and cohesive experience for McCormick's DTC shop
- [Ancient Foods](https://www.barrelny.com/work/ancient-foods): Shopify DTC site for ancient grain food brand
- [Braveface](https://www.barrelny.com/work/braveface): Ecommerce for stress and wellness supplement brand
- [Blank Beauty](https://www.barrelny.com/work/blank-beauty): Shopify migration from headless for personalized beauty brand
- [Good Wipes](https://www.barrelny.com/work/goodwipes): Ecommerce for flushable wipes and personal care brand
- [Anthony's Goods](https://www.barrelny.com/work/anthonys-goods): Shopify Plus redesign for grain-free baking ingredients brand
- [Secret Nature](https://www.barrelny.com/work/secret-nature): Ecommerce for artisanal CBD brand
- [Pura Vida](https://www.barrelny.com/work/puravida): Ecommerce for handcrafted bracelet and accessories brand
- [Medlie](https://www.barrelny.com/work/medlie): Shopify site for cold-pressed vegetable shots brand
- [Grazly](https://www.barrelny.com/work/grazly): Ecommerce for grass-fed meat snack brand
- [Hurom](https://www.barrelny.com/work/hurom): Ecommerce for premium slow juicer brand
- [Cote & Coqodaq](https://www.barrelny.com/work/cote-coqodaq): Digital experience for upscale NYC restaurant brands
- [While on Earth](https://www.barrelny.com/work/while-on-earth): Ecommerce for Christian McCaffrey's nutrition brand
- [Blank Beauty Corporate](https://www.barrelny.com/work/blank-beauty-corporate): Corporate site for Blank Beauty brand
- [Instant Pot](https://www.barrelny.com/work/instantpot): Ecommerce for iconic multi-cooker appliance brand
- [Two Blind Brothers](https://www.barrelny.com/work/two-blind-brothers): Ecommerce for apparel brand founded by brothers with degenerative eye disease
- [The Nue Co.](https://www.barrelny.com/work/the-nue-co): Ecommerce for science-backed supplement brand
- [Bastide](https://www.barrelny.com/work/bastide): Ecommerce for French luxury bath and body brand
- [Eyebobs](https://www.barrelny.com/work/eyebobs): Ecommerce for bold reading glasses brand
- [MOSCOT](https://www.barrelny.com/work/moscot): Ecommerce for heritage NYC optical brand
- [Aquor Water Systems](https://www.barrelny.com/work/aquor-water-systems): B2B and DTC Shopify site for outdoor water connection systems
- [Khloud](https://www.barrelny.com/work/khloud): Ecommerce for low-calorie popcorn snack brand
- [Caffe Vita](https://www.barrelny.com/work/caffe-vita): Ecommerce for artisan roasted coffee brand
- [ZZ Driggs](https://www.barrelny.com/work/zz-driggs): Ecommerce for sustainable furniture brand
- [Encore Bag](https://www.barrelny.com/work/encore-bag): Ecommerce for luxury sustainable bag brand
- [27 Rosiers](https://www.barrelny.com/work/27-rosiers): Ecommerce for clean French beauty brand
- [PDP Gaming](https://www.barrelny.com/work/pdp): Ecommerce for gaming accessories brand
- [Wamsutta](https://www.barrelny.com/work/wamsutta): Ecommerce for premium bedding and bath brand
- [Rent A Crate](https://www.barrelny.com/work/rentacrate): B2B and residential ecommerce for moving crate rental service
- [Visionist](https://www.barrelny.com/work/visionist): Digital experience for minimalist beauty brand

## Partners

- [All Partners](https://www.barrelny.com/partners): Overview of Barrel's technology and solutions partner ecosystem
- [Rebuy](https://www.barrelny.com/partners/rebuy): Personalization and upsell/cross-sell engine for Shopify stores
- [Recharge](https://www.barrelny.com/partners/recharge): Subscription commerce implementation and optimization
- [Klaviyo](https://www.barrelny.com/partners/klaviyo): Email and SMS marketing automation for retention programs
- [Tolstoy](https://www.barrelny.com/partners/tolstoy): Shoppable video and social commerce integration
- [Wonderment](https://www.barrelny.com/partners/wonderment): Post-purchase order tracking and customer experience
- [Okendo](https://www.barrelny.com/partners/okendo): Customer reviews, ratings, and loyalty platform for Shopify
- [Gorgias](https://www.barrelny.com/partners/gorgias): Customer support helpdesk built for ecommerce

## Migration Services

- [WooCommerce to Shopify Plus](https://www.barrelny.com/lp/woocommerce-shopify-plus-replatform): Replatforming services migrating WooCommerce stores to Shopify Plus
- [Magento to Shopify Plus](https://www.barrelny.com/lp/magento-to-shopify-plus-replatforming-migration-services): Replatforming services migrating Magento stores to Shopify Plus
- [CPG Commerce Landing Page](https://www.barrelny.com/lp/cpg): Overview of Barrel's specialized services for CPG brands

## Markets

- [All Markets](https://www.barrelny.com/markets): Full list of geographic markets served across the US and Canada
- [New York City](https://www.barrelny.com/markets/new-york-city-ny): Shopify Plus agency services in New York City
- [Los Angeles](https://www.barrelny.com/markets/los-angeles-ca): Shopify Plus agency services in Los Angeles
- [Chicago](https://www.barrelny.com/markets/chicago-il): Shopify Plus agency services in Chicago
- [Atlanta](https://www.barrelny.com/markets/atlanta-ga): Shopify Plus agency services in Atlanta
- [Philadelphia](https://www.barrelny.com/markets/philadelphia-pa): Shopify Plus agency services in Philadelphia
- [Toronto](https://www.barrelny.com/markets/toronto-ca): Shopify Plus agency services in Toronto
- [Boston](https://www.barrelny.com/markets/boston-ma): Shopify Plus agency services in Boston
- [Miami](https://www.barrelny.com/markets/miami-fl): Shopify Plus agency services in Miami
- [Washington DC](https://www.barrelny.com/markets/washington-dc): Shopify Plus agency services in Washington DC
- [San Francisco](https://www.barrelny.com/markets/san-francisco-ca): Shopify Plus agency services in San Francisco
- [Seattle](https://www.barrelny.com/markets/seattle-wa): Shopify Plus agency services in Seattle
- [Austin](https://www.barrelny.com/markets/austin-tx): Shopify Plus agency services in Austin

Note: Barrel serves clients nationally across hundreds of US cities and states, as well as Canada. See /markets for the full list.

## Research & Resources

- [DTC Patterns](https://www.dtcpatterns.com/): Proprietary UX and marketing research from real DTC purchases; 300+ published articles
- [Blog — All](https://www.barrelny.com/blog/all): All articles covering ecommerce strategy, Shopify development, and CPG brand growth
- [Blog — Insights](https://www.barrelny.com/blog/insights): Ecommerce insights and strategic analysis from Barrel's team
- [Blog — News](https://www.barrelny.com/blog/news): Agency news, client launches, and company updates
- [Barrel Spotlight Series](https://www.barrelny.com/barrel-spotlight-series): Speaker series featuring voices making an impact across business and culture
- [Newsletter](https://www.barrelny.com/newsletter): Subscribe to Barrel's newsletter for ecommerce and CPG brand insights
- [Black Friday / Cyber Monday 2025](https://www.barrelny.com/black-friday-cyber-monday-2025): BFCM preparation resources and insights for CPG brands

## Company

- [About](https://www.barrelny.com/about): Agency history, mission, values, and team overview; Shopify Premier Partner since 2009
- [Careers](https://www.barrelny.com/careers): Open positions at Barrel; values include continuous learning, integrity, and candor
- [Contact](https://www.barrelny.com/contact): Project inquiry form for CPG brands looking to collaborate
- [Paid Parental Leave Policy](https://www.barrelny.com/pages/paid-parental-leave): Barrel's paid parental leave policy details
- [Legal / Privacy Policy](https://www.barrelny.com/pages/legal): Privacy policy and legal information