Peter Kang

Co-founder, CEO

Peter is co-founder and CEO at Barrel, an independent creative and digital marketing agency in New York City.

Since 2006, he has worked with startups, Fortune 500 businesses, charitable nonprofit organizations, and academic institutions to deliver branding, digital marketing, and digital platform solutions. His clients past and present include Columbia University, NETGEAR, Scholastic, the National Football League, McGraw-Hill Education, Well+Good, Peach & Lily, Jacob’s Pillow Dance, and Alvin Ailey American Dance Theater.

Prior to Barrel, Peter worked on Wall Street as an investment banker at Lehman Brothers. He graduated from Columbia University with a BA in History and Film Studies. He also worked as an intern at the National Football League during college and was the project lead for the league office’s intranet portal website, coordinating the efforts between HR and IT.

Peter also writes about running a business, investing, and the power of habits on his personal website (www.peterkang.com). In his free time, Peter likes to read, write, run, and practice yoga. He lives in Brooklyn with his wife, son, and dog.

You can also follow Peter on Twitter.

Explore Our Work

Cariuma

Support & Optimization for a Global Footwear Brand

Sweet Loren's

Shopify 2.0 Migration and a Framework Built for Scale

Once Upon A Farm

Building LTV and AOV Through Subscription and Build-A-Bundle

The Outset

Launching & Growing a Celebrity Skincare Brand