Alvin Ailey American Dance Theater is a world-renowned modern dance company.

A Digital Presence to Match the Institution

Alvin Ailey American Dance Theater Company is a leading cultural institution and a New York treasure. We teamed up with development partner Agency Labs to introduce a new web platform, built on Drupal, that reflects the dynamism and rich heritage of the organization.

ailey-homepage-walkthrough

The Repertory pages provide an immersive look at the talent and artistry of the dance theater company.

ailey-repertory-walkthrough

Three Distinct But Unified Properties

In addition to showcasing and telling the story of the┬ádance theater group, we took on the redesign of the Ailey School, which offers world-class training for aspiring dancers, and the Ailey Extension, the organization’s public group fitness offering. We extended the Ailey brand across these properties and created a comprehensive visual system that brings cohesion to the entire ecosystem while making each property distinct.

Alvin Ailey Calendars
  • Alvin Ailey Style Guide 1
  • Alvin Ailey Style Guide 2
  • Alvin Ailey Style Guide 3
Alvin Ailey Mobile

A customer class finding tool guides users to find the right class at the Ailey Extension.

Alvin Alley Tool