An Iterative Process
When we initially kicked off the Arlo project with NETGEAR, Arlo was only offering one camera. With the success of the initial launch, Arlo began expanding their product line to include more smart home security solutions. With the growth of the brand, we collaborated with the NETGEAR team to create multiple iterations of the website and develop new content to highlight each product’s use cases.
Designing for Scalability
With a growing product line, it was important to create a collection page that could scale over time and make it easy for consumers to find which solution was right for them.
An Education-Driven Product Detail
Consumers are not able to purchase products directly from Arlo.com. With that in mind, a key focus for the product detail page was to create an experience that educated consumers on both the product’s features and the way it fits into their lives.
To help consumers better visualize the product’s features and use cases, we created video content that shows the product in the environment it was designed for.
Because Arlo does not sell products directly from their website, it was important to create a seamless browsing experience that highlights the number of kits available and what comes with each.
An Active Community
Arlo’s online community is very active and engaged. For the latest iteration of the website, we designed an online hub for consumers to quickly find what they’re looking for and interact with others who might have similar questions.
To extend the Arlo brand beyond the logo mark, we developed an iconography system for use in both print and digital.