SmartyPants Vitamins is quirky and fast-growing gummy vitamin brand.

SmartyPants Homepage

New Flagship Website

SmartyPants Vitamins, quickly expanding to over 20 major retailers in tens of thousands of stores across the US, approached us to rethink their digital presence. We helped turn the website into a comprehensive resource for consumers looking to learn more about the ingredients and health benefits, highlighting the quality and care that goes into each gummy.

SmartyPants Mobile First
SmartyPants Inside the Gummy

A big part of the website redesign was the product page, which we packed with information while using a clean and easy-to-navigate layout.

SmartyPants Product Page

Content Marketing

We redesigned The Recommended Daily, SmartyPants Vitamins’s popular blog and introduced a mobile-friendly and visual layout. We’ve continued to optimize the blog to help convert readers into potential SmartyPants customers.

Typography & Iconography

The new website was an opportunity to expand upon the SmartyPants brand. We introduced new icons and typography styles while staying true to the fun and quirky nature of the company.

  • Smartypants Iconography
  • Smartypants Typography
  • Smartypants Color Iconography
  • Smartypants Typography 2