Introducing DTC Patterns, marketing & UX insights from real purchases. Start exploring »
The homepage encourages users to explore and discover Well+Good’s offerings.
We gave Well+Good a new look, with an updated typeface that has flowing italic characters and feels classically editorial.
Our technical approach recategorized articles for a streamlined editorial taxonomy.
We built a modular design system to support the breadth of Well+Good article types.
The about page establishes Well+Good as a leader in health and wellness by showcasing its vision for the industry.
Bespoke designs were created for branded content experiences.
We extended the digital identity to bespoke campaigns like the Trends Hub which predicts the upcoming wellness trends for the year.
We have helped Well+Good to design their Trends Hub since 2017.
We redesigned the mail ecosystem which includes the welcome flow, daily newsletter, shopping emails, and branded dedicated emails.
© Barrel LLC 2021