ZÜPA NOMA makes Whole30-Approved, ready-to-drink soups.
The ZÜPA NOMA team approached us to help launch their e-commerce website and expand their available purchasing options. In addition to designing and launching the new website on Shopify, we’ve worked on several projects to help ZÜPA grow their digital presence. As part of our ongoing relationship, we’ve completed custom landing pages, built out ZÜPA’s subscription service, and lead the team through various marketing campaigns and product launches.
One of ZÜPA’s most popular offering is their Build Your Own Crate soup bundle. Created with ReCharge on Shopify, we developed a unique customization experience that makes it easy for customers to build their own soup crate with the option to subscribe every week, bi-weekly, or monthly.
To create a seamless experience throughout the store, we created a product page template with the flexibility to accomodate a variety of products. As ZÜPA NOMA ’s product line grows, the Build Your Own Crate page and subscription options throughout the site will be a helpful tool in introducing customers to new products and driving repeat purchases.
Inspired by the ZÜPA packaging, we developed a digital brand identity to bring the brand to life online and communicate the product’s benefits.
As part of our e-ceommerce strategy, we developed a series of email automations to better serve ZÜPA’s customers, welcome new members to the brand, and increase conversion.
With a focus on driving traffic to the online store, we work closely with ZÜPA’s team on an ongoing basis to create unique campaigns promoting specific products and offers throughout the year.