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Trends, Ideas, & Updates

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Ecommerce businesses can leverage loyalty and engagement platforms like LoyaltyLion, which provide the tools to create key components of your program.

6 Ways To Level-Up Your Rewards Experience Using LoyaltyLion

Station is a company based in Phoenix, Arizona, that creates high quality, made-to-last desks that are customized and built for each individual.

Built to Last with Station

Well+Good is a premier lifestyle and news publication devoted to the wellness scene. Barrel recently redesigned their website for a fresh look and feel.

Refreshing the Wellness Scene with Well+Good

Powering Online Threat Research with Pyrra

Uniting Together With Gold House

While users have quickly picked up dark mode as their preferred display method, dark mode has created unique challenges for digital designers.

Dark Mode: Critical Considerations for Email Marketing

Taking a Literary Deep Dive with Macmillan

Discovering Complete Nutrition with Soylent

Go Green, Snack Happy With giMme Snacks

25 Must-Have Pages for Your Ecommerce Website

Celebrating Childhood with the Sunday Collective

Learn how to work more targeted email content into behaviorally-triggered flows to mimic the feel of campaign sends with better, long-term results.

How to Get the Most ROI from Your Email Designs

A New Barry’s Experience

We partnered with the retail builder Stour to create the first-ever ecommerce platform for Allure.

Envisioning Allure's First Digital Shopping Experience

A Toast to Teremana

Personalizing Luxury Knitwear with Le Lion

Apple is launching its new iOS 15 software the fall of 2021. Here's what the Mail Privacy feature means for direct-to-consumer brands.

How iOS 15 May Impact DTC Ecommerce for Brands

Luck Springs crafts hard teas & lemonades made with real fruit juice, black tea, and nothing artificial.

Getting as Real as a Texas Summer with Luck Springs

To celebrate our 15th anniversary at Barrel, we’ve curated 1 project from each year since 2006 to showcase our growth & evolution.

Celebrating Barrel's 15th Anniversary

Discover how Barrel helped Rooted grow their revenue from email 32% month-over-month with behaviorally-triggered email automations in Klaviyo.

How Rooted Drove Customer Retention and Increased Revenue 32% with Email Automations

Explore, Discover, and Grow with The Sunday Collective

Serving the AAPI Community with The Asian American Foundation

Barrel worked closely with the Rowing Blazers team to redesign their ecommerce experience on Shopify.

A New Look for Rowing Blazers

Barrel presents the 2020 recap, a glimpse into what the past year looked like for team Barrel.

The 2020 Barrel Recap

CRM is a powerful strategy that can help ecommerce businesses scale personalized experiences for their customers.

Mindset Shift: Ecommerce Brands Need CRM To Survive

LenX is driving forward technology-powered solutions to enhance the customer experience

Looking Into the Future of Homebuilding with LenX

Seamless Moves with Rentacrate

Redefining Comfort Wear with Wknd Nation

What is headless commerce? And who should consider going headless? Learn more about leveraging a headless site to scale your ecommerce business.

Understanding Headless Commerce in Five Minutes

Austin’s Homegrown Hard Seltzer