Rebuy is an AI-powered personalization platform built for Shopify that helps brands turn customer behavior into revenue, on the PDP, in the cart, and after checkout. As a Gold Tier partner, we've implemented Rebuy across dozens of CPG, beauty, and wellness brands, and we treat it as a strategy: every recommendation, bundle, and upsell is built around how a specific brand's customers actually shop.
We started recommending Rebuy because we kept seeing the same issue: great products paired with underperforming cart experiences. Since then, it has become a core part of our Shopify engagements, with roughly 95% of our clients using it. After implementing Rebuy across CPG, beauty, and wellness brands, we know what strategies drive results.
As a Gold Tier Rebuy Partner and recipient of the 2025 Personalization Pioneer award, we've seen firsthand that when Rebuy is paired with a thoughtful strategy, it consistently increases revenue. Rebuy has generated over $3.8B in new merchant revenue across 50,000+ Shopify brands, and our focus is helping clients maximize that opportunity.
Leveraging Rebuy’s personalization platform, here are some of the results we’ve driven for our clients over 90 days.
of total revenue from Rebuy
AOV lift
AOV lift
of total revenue from Rebuy
Boost AOV through dynamic upsells in the mini cart, checkout, and post-purchase
Personalized shopping experiences for every customer using AI historical shopping data
Drive more revenue during the post-purchase experience with smart product upsells
Encourage repeat purchases through one-click reactivate subscription emails and automated post-purchase follow-up emails
Reorder and discover new products and upgrade to subscription through one-click landing pages
Test and optimize the upsells to continuously improve customer experience and conversion
To increase AOV, we optimized Bobo's cart for a seamless checkout experience. This included integrating dynamic upsells, Bundle & Save incentives, and a tiered free shipping & gifts bar, powered by Rebuy. Customers can easily upgrade to subscription and adjust delivery frequency directly in the mini-cart, encouraged by a 15% discount incentive.
View Case Study
Revision Skincare offers a complete skincare system, but customers weren't discovering complementary products before checking out. We integrated Rebuy to surface personalized upsell and cross-sell recommendations across the PDP, mini cart, and checkout, helping customers discover complementary products at the right moments.
Over 90 days, Rebuy drove 23.38% of Revision's total revenue and a 30.51% AOV lift.
View Case Study
BHU Foods makes better-for-you protein snacks, and when they relaunched with a reformulated line, they needed customers to try more than one SKU and come back for more. We built a custom bundle builder with Rebuy that lest shoppers mix and match flavors and lock in a subscription in one experience, making discovery easy and reordering automatic.
BHU Foods now sees 26.91% of total sales and a 36.82% AOV lift over 90 days, well above the 5% median for Food & Drink brands.
View Case Study
To boost AOV and conversion rates, we optimized Cabot Creamery's cart, powered by Rebuy, by incorporating free shipping incentives, upsells, gift messages, and quick checkout options. We helped Cabot reinforce their mission by integrating a donation feature on the PDP and in the cart, powered by Shopping Gives, making it easy for customers to give back.
View Case Study
Khloud is a protein-packed popcorn and snack brand founded by Khloé Kardashian, built around the idea that better-for-you snacking shouldn't feel like a compromise. Barrel built the DTC site on Shopify Plus with Rebuy as part of the stack from the start, powering product recommendations on the PDP to increase basket size from the very first visitor.
Over 90 days, Rebuy has driven a 7.95% AOV lift.
View Case Study
Learn about how Olly leverages Rebuy to boost their AOV through their SmartCart product.
Read the Article ↗
Barrel Partner & CEO Lucas Ballasy on strategies for boosting AOV as brands look for opportunities to grow their e-commerce.
Read the Article ↗
