Building a Cult Following 101: Kosas’s Turns Their Social Strategy Into Customer Acquisition and Loyalty
Grounds & Hounds Coffee Co. is an organic and eco-friendly specialty coffee company with a mission to support dog rescue organizations. The company appeals to dog lovers by donating 20% of all profits to helping at-risk pups find their forever homes.
Grounds & Hounds utilizes SMS to keep customers informed on new products and promotions while also staying in touch throughout their shopping experience.
Customers receive a 10% discount when they sign up for SMS. Once signed up, they are encouraged to personalize their experience by adding Grounds & Hounds to their contact list. The company website, logo, and email address are built into the contact for easy access.
New product releases and sales are shared via text so that subscribers don’t miss out on new seasonal coffee blends, holiday promotions, and other special offers.
Grounds & Hounds checks in with customers via SMS after they visit the online store and directs them back to the website, both when the customer has an abandoned cart and when the cart is empty after browsing.