Our multi-brand launch for McCormick & Company is live here.

See our Shopify DTC & B2B launch for BIOLYTE here.

Your CPG Brand's Digital Ecosystem, Unified

We partner with CPG brands to shape strategy, design, and performance across Shopify DTC, POS, B2B and marketplaces—creating connected omni-channel experiences that drive growth, retention, and brand love. View Services

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PAST & Current CLIENTS

How We See It — Your Website is Your Online Flagship

Your website is where your brand’s story comes to life—a hub for customers to learn, discover, and experience. Through customer research and journey mapping, we help brands create seamless experiences across every touchpoint, driving engagement and boosting sales not just online, but across all channels.

See Our Services

Client Stories

Khloud

Launching a New Snack Brand Built for Long-Term Omnichannel Expansion

OneSkin

OneSkin's Seamless Migration from Headless to Shopify 2.0

Instant Pot

Refreshing Instant Pot’s Brand Experience to Power Channel Expansion

Sweet Loren's

Shopify 2.0 Migration and a Framework Built for Scale

Research — Customer Journey Insights

DTC Patterns is our proprietary research project that surfaces UX & marketing insights from real e-commerce purchases. We’ve helped clients enhance their website experiences through our knowledge base which has over 300 published articles and growing.

Visit DTC Patterns ↗

DTC Patterns Collage

Interested in collaborating on a project?

Industries We Serve

Food & Beverage

Beauty & Skincare

Health & Wellness

Partnerships

Our partners act as an extension of our team, working together to deliver on our client's outcomes. These are some select partners.

Interested in collaborating on a project?

From Clients & Partners

"The Barrel team met Kite Hill where we needed to be, transforming our old WordPress site into a beautifully designed, highly functional Shopify site in just eight weeks—prioritizing design decisions that mattered most to our customers. The launch handoff was seamless. I’d recommend them to any CPG brand in a heartbeat!"

Connie Sintuvat

VP of Marketing

,

Kite Hill

“Our Barrel account team took the time to listen and learn before recommending an enhanced user experience. Our online business has since doubled, and we continue to hear praise about our customer portal which was one of the most important pieces for us in increasing retention.”

Katie Marston

Chief Marketing Officer

,

Once Upon A Farm

"We are thrilled to have Barrel as a trusted Plus Partner since the early days. Their team has consistently demonstrates a deep understanding of e-commerce and a commitment to delivering exceptional solutions for their clients and our merchants.”

John Yoo

Partner Manager

,

Shopify

Latest Updates

Launching Sweet Loren's x Hello Kitty® Brand Collaboration

To boost on-site engagement, we created an interactive Digital Charcuterie Board quiz that helps users discover their perfect Cabot products and recipes. This feature personalizes recommendations, improving the user experience and making it easier for customers to find and purchase the perfect bundle.

Driving Engagement With a Curated Digital Charcuterie Board Quiz

A Seamless Migration for Blank Beauty from Headless to Shopify 2.0

Originally rooted in Vermont and the East Coast, Cabot has continued to grow nationwide, creating in-person experiences to attract new customers and boost engagement. We partnered with the Cabot team to launch an interactive Digital Journey that highlights all the places customers can experience Cabot firsthand—from retail stores and farms in New York and New England to events across the country.

Bringing Cabot Closer to Customers Nationwide

Sweet Loren's is a bold and innovative force in the world of baking that makes ready to bake cookies that aren’t just delicious but also clean, allergen-free, and packed with purpose. After migrating them from WooCommerce, we launched a simple Shopify blog to highlight their recipes. As their product line expanded, we reimagined their blog and ingredients page to drive product discovery and inspire customers by showing how different items can work together to create something new

Driving Customer Loyalty for Sweet Loren’s with Tasty Recipes and Ingredients

818 Tequila’s New Merch Site Sells Out in One Week

Sweet Loren’s and Barbie™ Launch a Pink Heart Shaped Cookie Dough

We’re excited to announce the launch of the newly redesigned website for HALO and aden + anais—now live on Shopify! This project was an incredible opportunity to support two beloved brands in their mission to deliver high-quality baby essentials and sleep solutions.

Migrating HALO and aden + anais From Magento to Shopify

Interested in collaborating on a project?