Barrel works with brands to design & build great ecommerce experiences on Shopify Plus.

Our Core Services

Barrel's Core Service Graphics

Shopify Plus Website Design & Build

Redesign an existing website, create from scratch, or replatform to Shopify Plus.
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Barrel's Core Service Graphics

Fractional & Dedicated Web Teams

Flexible plans for ongoing website support, maintenance, optimization, & expansion.
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Barrel's Core Service Graphics

Website Audit & Roadmapping

Deep-dive into site performance & opportunities that lead to concrete next steps.
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Success Stories

Sweet Loren's

Shopify 2.0 Migration and a Framework Built for Scale

The Outset

Launching & Growing a Celebrity Skincare Brand

Once Upon A Farm

Building LTV and AOV Through Subscription and Build-A-Bundle

Rowing Blazers

Relaunching a Luxury Streetwear Site Built for Global Expansion

Two Blind Brothers

Strengthening Retention Through Access to an Exclusive Collection


Reimagining Product Discovery and Customization for a Luxury Glasses Curator


Disrupting the Skincare Industry With Pavise’s First Ecommerce Website


Reimagining Moving for Businesses & Homes

How We Help Improve Your Shopify Website

Site Speed Optimization

We help improve site load times and streamline the performance of various 3rd party apps on Shopify.

▷ UX Design Enhancements

We combine user behavior data, best practices, and user testing to design improved web experiences.

▷ Subscription & Loyalty Programs

We partner with premier subscription and loyalty platforms to implement robust programs on Shopify.

Conversion & AOV Optimization

We identify opportunities and run tests to improve conversion rates and increase average order value.

Site Accessibility

We build in ADA compliant capabilities and remediate themes & apps to meet accessibility requirements.

▷ Analytics Tracking

We ensure your data layer is configured properly to provide accurate metrics on performance.

DTC Patterns Collage

Customer Insights Through Research

DTC Patterns is our proprietary research project that surfaces UX & marketing insights from real e-commerce purchases. We’ve helped clients enhance their website experiences through our knowledge base which has over 300 published articles and growing.

Explore DTC Patterns ↗

From Clients & Partners

“Our Barrel account team took the time to listen and learn before recommending an enhanced user experience. Our online business has since doubled, and we continue to hear praise about our customer portal which was one of the most important pieces for us in increasing retention.”

Katie Marston

Chief Marketing Officer
Once Upon A Farm

"Barrel and Recharge worked together efficiently—and on an extremely expedited timeline to make our vision a reality. The performance of our subscriptions program on our Shopify+ storefront has exceeded expectations."

Olivia Claparols

Sr. Director of Digital

"We are thrilled to have Barrel as a trusted Plus Partner since the early days. Their team has consistently demonstrates a deep understanding of e-commerce and a commitment to delivering exceptional solutions for their clients and our merchants.”

John Yoo

Partner Manager

Latest Updates

An industry innovator, Willow created the first wireless, hands-free wearable breast pump in 2018, making it discreet and convenient for nursing mothers to pump on the go. Their latest pump integrates the Willow companion app, which provides tools for tracking pump sessions, milk volume, and other data to monitor the breastfeeding journey. 

A New Customer Journey and Streamlined Experience for the First Wireless, Hands-Free Breast Pump

Bobo’s makes nutritious oat snacks with organic ingredients for everyone in the family. We collaborated with the Bobo’s team to redesign their website to increase subscription rates and retention. The website modernizes Bobo’s online presence while conveying the simplicity of the brand’s oat snacks.

Strengthening Customer Relationships with Bobo's Reimagined CPG Site

Aquor Water Systems redefined the traditional spigot by making a sleek and modern hydrant and other home & garden accessories. They engaged Barrel to increase customer acquisition and optimize the overall experience on their website.

Streamlining the B2B and DTC Customer Journeys for Aquor Water System's New Site

Through Barrel’s work with hundreds of clients selling on Shopify, we know that abandoned shopping carts are a common problem for brands, with some studies suggesting that roughly 7 in 10 ecommerce shoppers abandon their carts.

Understanding Shopping Cart Abandonment

Founded by Kylie Jenner, Sprinter is a new CPG brand, on a mission to turn every moment into an occasion, with four vibrant flavors of ready-to-drink cocktails made with real fruit juice, premium vodka, and seltzer. 

Launching a New, Premium Ready-To-Drink Vodka Cocktail

Barrel has been O'Farm’s website partner since their website redesign three years ago. Their growing product catalog presented an opportunity to explore how users interact with the website. Through a comprehensive audit, we discovered that they primarily click on content by age group.

Easier Navigation for Once Upon a Farm’s Growing Product Catalog

Barrel launched Few & Far to the luxury eco-travel market, create brand awareness, and gain visibility among eco-conscious adventurers to establish the brand as a pioneer in the space.

Reimagining Luxury Eco-Hospitality With Few & Far

Barrel launched Thu Brulé to market with their first ecommerce store on Shopify, which builds brand awareness, educates customers about their expertly curated formulas, and establishes Thu Brulé as the authority in the luxury skincare industry. The site supports the scale of Thu Brulé’s business including new product lines and additional educational content.

Launching a Line of Luxury Skincare Products Laser-Focused on Hydration

Interested in collaborating on a project?

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