Services

We create commerce experiences for CPG brands that drive customer engagement and sales across channels.

Engaging & Growing Your Customer Base

We've collaborated with CPG brands of all sizes, crafting tailored websites experiences that go beyond transactions and help them:

 Build Customer Relationships

Leverage zero-party & first-party data to get to know your customers directly.

 Learn from Customers

Solicit customer feedback to inform product development and innovative experiments.

✓  Deepen Product Usage

Offer content and resources to maximize customer satisfaction with your products.

 Boost Customer Retention

Encourage repeat business through subscriptions, loyalty programs, and coupons.

 Drive Retail Velocity

Guide customers to seamlessly find your products in stores, down to the SKU.

 Connect through Storytelling

Convey your brand’s story and values to better connect with your audience.

 Create Buzz for Launches

Stir excitement and anticipation for new product innovations and launches.

 Sell Directly to Customers

Simplify shopping through e-commerce, offering customers convenience.

 Offer Exclusive Access

Provide special access to unique product bundles catered to customer needs.

Our Core Services

Shopify Plus Website Design & Build

Redesign an existing website, create from scratch, or replatform to Shopify Plus.

Website Audit & Roadmapping

Deep-dive into site performance & opportunities that lead to concrete next steps.

Customer Journey Optimization

Enhance the experience across all touch points to convert and retain customers.

Interested in collaborating on a project?

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How We Work

Whether you’re starting with us on a single project or an ongoing retainer, our process ensures every engagement drives meaningful results.

Abstract process image to illustrate Barrel's Discover process

01 — Customer Insight

We start by understanding your customer journey and how your brand lives across channels. This helps us identify gaps & opportunities.

Abstract process image to illustrate Barrel's Design process

02 — Strategic Planning

We develop a clear plan based on your goals, outlining the steps and priorities needed to achieve them.

Abstract process image to illustrate Barrel's Develop process

03 — Execute & Adapt

We put the plan into action while staying flexible to respond to any new insights or opportunities.

Abstract process image to illustrate Barrel's Deploy process

04 — Testing & Learning

Once the work is live, we run tests, gather insights, and analyze data. From there, we refine and optimize to improve outcomes.

Featured Programs

All Access

Designed to simplify your day-to-day and propel your business forward with dedicated assistance and strategic guidance always within reach.

Commerce Care

Keep on top of the latest platform upgrades with ongoing support & maintenance of your Shopify store and commerce stack.

Single Projects & Monthly Workstreams

Single initiatives and monthly retainers across any of our capabilities, from CRO to email campaigns. Pair with any engagement.

Our Capabilities

Research & Insights

  • Customer Research
  • Analytics & Reporting
  • UX Testing & CRO
  • Interviews & Surveys

E-Commerce

Omnichannel Commerce

Digital Marketing

Digital Creative Studio

  • Digital Campaigns
  • Copywriting
  • Creative Production
  • Design Systems

Interested in collaborating on a project?

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Explore Our Work

McCormick

Driving an Iconic Household Brand's Future Ecommerce Growth

The Outset

Launching & Growing a Celebrity Skincare Brand

Sweet Loren's

Shopify 2.0 Migration and a Framework Built for Scale

Once Upon A Farm

Building LTV and AOV Through Subscription and Build-A-Bundle