Unlock Revenue Through Repeat Purchase & Increased LTV

Barrel's email and retention marketing service is designed to help our clients drive revenue and customer retention. We create personalized email campaigns and automations that engage with content based on their preferences, interests, past purchases, browsing, and more.

Who Is It For?

Whether aiming to nurture leads, boost sales, or enhance brand loyalty, Barrel's email marketing service delivers measurable success and fosters long-term relationships with brand's customers.

Email and retention marketing empowers companies to retain customers and drive revenue with personalized experiences throughout the entire purchasing journey.

55%↑

YoY email revenue

195%↑

YoY growth

How We Drive Customer Retention

 Email Personalization

Leverage automation and customer segmentation to send personalized emails to drive conversion

 Learn from Customers

Request feedback from customers to inform product development and drive conversion opportunities

✓  Dynamic Email Content

Use your customer's past browsing and purchasing behavior to create emails with dynamic, personalized product feeds

 Full Ecommerce Integration

Integrate your entire tech stack with your ESP including over 300 pre-built integrations and flexible APIs

 Centralized Customer Data

Store, manage, track, and analyze customer data at scale to better understand your customers' shopping behavior

 Branded Marketing Emails

Easily build branded marketing emails to tell your company and product story to drive conversion

Get Help With Your Email & Retention Marketing

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Client Success

Sweet Loren's

Brand Storytelling & Recipes

We reimagined Sweet Loren's welcome flow and marketing emails to make it easy for customers to learn about their products and find new ways to use their products.

As a founder-led brand, Sweet Loren's origin story is integral, so we created a dedicated email that tells Loren's story to connect with customers.

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Client Success

Once Upon a Farm

Build-A-Box Subscription Education

For Once Upon a Farm, ordering products in a monthly build-a-box subscription is a key benefit to shopping online.

We created a welcome flow that educates new subscribers on how OFARM's products address a range of stages, dietary needs, and flavor preferences to curate the perfect subscription box for their little ones.

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Client Success

BHU

Fueling a Better-For-You Snack Brand with a Full-Funnel Digital Refresh

We reimagined BHU’s entire digital omnichannel ecosystem spanning web, email, and Amazon, establishing cross-channel consistency and aligning every touchpoint to a unified cohesive brand narrative.

We also redesigned key lifecycle email flows to reinforce the reformulation story, encourage trial, and support long-term retention.

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Client Success

Austin Eastciders

Bringing Product Launches to Life

To promote Austin Eastcider's latest product launches, we designed emails that celebrated the explosive flavors to encourage customers to shop for the products near them.

Each email included the product's flavor notes, recipes, and a call to action of where to find the cider at their local store.

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Client Success

MUSH

Relaunching MUSH to Support Scalable DTC Growth

MUSH makes clean eating effortless with ready-to-eat oats, protein bars, and smoothies. Barrel redesigned MUSH’s Shopify site to accelerate DTC expansion, enhance the customer experience, and unlock long-term growth ahead of a major national media launch.

We redesigned MUSH’s welcome emails to align with their new branding and DTC offering, boosting engagement, brand affinity, and sales both online and in-store.

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Client Success

Rowing Blazers

Enhancing Product & Collection Discovery

To tell the story behind Rowing Blazers and elaborate on their unique approach to design, Barrel created a series of automated emails that welcome new customers to the brand.

In addition to the new design, these emails feature dynamic product feeds to improve recommendations and help the customer complete their look. The new emails boosted conversion +87.7% and increased revenue by +58.3%

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Client Success

BIOLYTE

Elevating BIOLYTE’s Digital Presence For Long-Term Scalability Across DTC & B2B

As part of their brand refresh, Barrel redesigned BIOLYTE's site to modernize the brand experience, improve performance, and introduce scalable features for content, commerce, and customer education.

We redesigned their core emails automations to align with the refreshed visual direction, using bold colors and lifestyle imagery to support welcome flows, retail promotions, and abandoned cart recovery.collection to them.

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Explore Resources

Discover the Science Behind Scalp Health with Act+Acre's Email

Act+Acre, leverages their emails, built on Klaviyo, to encourage conversion through tailored products, product education, and customer reviews.

Read the Article ↗

Simple Steps for Personalized E-commerce Communication

Lucas Ballasy, our partner and CEO, shares three simple steps to setting up customer profiles in Klaviyo for more personalized emails.

Read the Article ↗

Contact Us to Get the Most Out of Your Email & Retention Marketing

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