Once Upon a Farm creates cold-pressed pouches & plant-rich meals for babies, toddlers, & big kids. To launch the brand to market, Barrel reimagined the website on Shopify Plus to tell the ingredient-first story, build customer loyalty, and encourage product discovery.
The main objective in the website launch was to create a seamless customer journey that guides parents through OFARM's diverse range of organic products, catering to various ages and developmental stages.
increase in total revenue YoY
increase in total orders YoY
To navigate parents through OFARM's product line, we created a quiz that asks about their child’s age, dietary needs, how much they eat, and flavor preferences to curate the perfect products for their little one.
We created a robust Build-A-Box flow on the site where parents can create custom subscription boxes for their children. This subscription box, powered by Awtomic, builds long lasting relationships with OFARM's customers, increasing their LTV with the brand.
To strengthen OFARM's customer retention rate and prevent churn, we created a robust subscription experience on Awtomic making it easy to swap items in their subscription, edit their delivery schedule, and add products to their order.
We implemented cross-sell and upsell moments throughout the site on the PDP, mini-cart, and checkout through Rebuy to increase their customer's AOV through personalized product suggestions.
To introduce the brand to new customers and nurture the relationship with existing subscribers, we designed a suite of automated and marketing emails to strengthen retention and LTV.
We supported OFARM on their accessibility audit and remediation from Allyant. We provided strategic recommendations and optimizations for both design and development updates to make the site AA compliant.