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Trends, Ideas, & Updates

Riig is a premium waterproof hat company designed for water enthusiasts. We reimagined their omnichannel experience including their Shopify e-commerce site, email campaigns, and social media strategy to support their expanding product line, enhance brand awareness, and boost sales through product education and social proof.

Reimagining the Omnichannel E-commerce Experience for Riig’s Waterproof Hat Brand

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An industry innovator, Willow created the first wireless, hands-free wearable breast pump in 2018, making it discreet and convenient for nursing mothers to pump on the go. Their latest pump integrates the Willow companion app, which provides tools for tracking pump sessions, milk volume, and other data to monitor the breastfeeding journey. 

A New Customer Journey and Streamlined Experience for the First Wireless, Hands-Free Breast Pump

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Bobo’s makes nutritious oat snacks with organic ingredients for everyone in the family. We collaborated with the Bobo’s team to redesign their website to increase subscription rates and retention. The website modernizes Bobo’s online presence while conveying the simplicity of the brand’s oat snacks.

Strengthening Customer Relationships with Bobo's Reimagined CPG Site

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Aquor Water Systems redefined the traditional spigot by making a sleek and modern hydrant and other home & garden accessories. They engaged Barrel to increase customer acquisition and optimize the overall experience on their website.

Streamlining the B2B and DTC Customer Journeys for Aquor Water System's New Site

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Founded by Kylie Jenner, Sprinter is a new CPG brand, on a mission to turn every moment into an occasion, with four vibrant flavors of ready-to-drink cocktails made with real fruit juice, premium vodka, and seltzer. 

Launching a New, Premium Ready-To-Drink Vodka Cocktail

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Barrel has been O'Farm’s website partner since their website redesign three years ago. Their growing product catalog presented an opportunity to explore how users interact with the website. Through a comprehensive audit, we discovered that they primarily click on content by age group.

Easier Navigation for Once Upon a Farm’s Growing Product Catalog

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Barrel launched Few & Far to the luxury eco-travel market, create brand awareness, and gain visibility among eco-conscious adventurers to establish the brand as a pioneer in the space.

Reimagining Luxury Eco-Hospitality With Few & Far

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Barrel launched Thu Brulé to market with their first ecommerce store on Shopify, which builds brand awareness, educates customers about their expertly curated formulas, and establishes Thu Brulé as the authority in the luxury skincare industry. The site supports the scale of Thu Brulé’s business including new product lines and additional educational content.

Launching a Line of Luxury Skincare Products Laser-Focused on Hydration

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Known for its commitment to simplifying the moving process, Rentacrate offers a range of products and services designed to meet the diverse needs of businesses and individuals during transitions. We redesigned their site architecture, homepage, and audience landing pages to outline their services better, collect lead generation, and encourage customers to book crates.

Creating a Tailored Experience for Rentacrate’s Customers

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Reactor, formerly known as Tor, is an online science fiction and fantasy magazine published by Tor Books, a division of Macmillan Publishers. They engaged Barrel to redesign & build an elevated editorial experience for Reactor on WordPress using UX and design best practices as well as brand storytelling that appeals to the entirety of the Reactor community.

Reactor Unveils a Futuristic Website for Sci-Fi Enthusiasts

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Rooted in the principle that health and well-being should be accessible to everyone, Well+Good stands as a leading digital wellness and lifestyle publication committed to motivating and guiding individuals through the continually evolving realm of health and well-being. As Well+Good’s longtime design and development partner, Barrel continues to support their design and development initiatives throughout the year.

A Fresh Perspective for Well+Good

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Redefining the concept of luxury fashion by merging sustainability and exclusivity, Encore Bag is on a mission to disrupt the fashion industry. 

Merging Sustainability and Luxury With Encore Bag

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Two Blind Brothers came to Barrel to enhance the digital experience associated with their Reserve Collection, a carefully curated line of premium products.

Transforming the Two Blind Brothers Reserve Collection

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As Well+Good’s longtime design and development partner, Barrel launched the Well+Good Trends Hub 2024, a bespoke landing page that features a curated list

Designing the Guide to the Future of Wellness in 2024

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Barrel collaborated with Theralogix to successfully integrate their operations by migrating their subscription and payment platform to Recharge.

Advancing Wellness with Theralogix’s Nutritional Solutions

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Barrel is thrilled to collaborate with the Headspace team in revamping their B2B website ecosystem to reflect the brand’s identity and updates.

Merging Headspace Health and Ginger into Headspace for Organizations' New B2B Ecosystem

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Barrel collaborated with Wrexham AFC to design and build their U.S merch website on Shopify. With an array of premium-quality products, this showcases a di

Kickstarting the Season with Wrexham AFC

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With the goal of bringing Relief Factor’s science backed products to life, increasing conversions, and becoming an established household name–Barrel did th

Redefining Wellness with Relief Factor

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Barrel migrated the Sweet Loren’s website from WooCommerce to Shopify 2.0, ensuring a seamless transition and improved functionality.

Crafting A Delightful Journey for Sweet Loren's

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We partnered with Biolite and provided comprehensive consulting on the design phase and migrated their site to Shopify 2.0.

Elevate Your Outdoor Experience with Biolite

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As a part of our ongoing website partner relationship, Barrel provided web development for the A100 List.

Gold House Honors Influential Asian Pacific Leaders on the A100 List

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Barrel helped launch the VOLTA brand on Shopify to drive conversion rates, streamline booking appointments at the beauty bar, and elevate brand awareness.

Unleash Your Festival Look with VOLTA

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Barrel helped to optimize the SmartyPants’ website by developing their redesigned homepage to seamlessly incorporate fresh brand elements from across the e

A Fresh Look for SmartyPants

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In our ongoing partnership, Barrel works with Cariuma to enhance and optimize their e-commerce web experience.

Shop Sustainability with Cariuma for Earth Day

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Barrel worked with the Pavise team to design and develop a new website on Shopify Plus.

A Revolutionary Skincare Brand Launch

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Crucial to Shopify’s platform and ease of use is its ecosystem of templates from the Shopify Theme Store and its self-contained features and functionality

Shopify’s Answer to Headless: Online Store 2.0 vs Hydrogen

Insights
Duke Farms approached Barrel to work on a website redesign project to improve on the user experience and to better support the foundation’s core values.

Paving the Way for Environmental Stewardship with Duke Farms

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Barrel continues our long-term partnership with Rentacrate to help execute the brand’s goal of helping prospective movers reduce carbon footprint.

Make your Next Big Move with Rentacrate

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Since 2016, Barrel has been Well+Good’s digital partner for web design, email, development, and strategy.

Navigating the World of Wellness with Well+Good 2023 Trends

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What aspects of shipping do you care about most when shopping online?

5 Ways to Highlight Shipping for a Better Ecommerce User Experience

Insights