Submit your site for the chance to receive a live optimization session on Wednesday September 23 at 12PM EDT with Barrel's Director of Strategy Val Geisler and Design Director Christine Carforo and the chance to win one of five Nintendo Switch 2s.
Join us live to hear actionable insights through a site audit. The session provides a roadmap of fixes to implement before code freeze, drawn from the patterns we've seen work across successful CPG brands.
All brands who submit are invited to attend the session on Wednesday September 23 at 12PM EDT, for actionable insights on how to optimize for BFCM.
We review all site submissions. Five finalists are chosen and one gets their site reviewed live.
Every finalist receives a Nintendo Switch 2* and a $200 discount on our paid UX Audit & Optimization Roadmap.
*If you do already own this item or do not want it, we will offer you a gift of an equivalent value.
Learn more about our partners sponsoring this event.
The leading commerce platform, powering online stores, retail POS, B2B, and more.
The B2C CRM that unifies customer data and automates email, SMS, and push messaging to drive ecommerce revenue.
The personalization engine that drives AOV and repeat purchases with recommendations, bundles, and post-purchase offers.
A unified reviews, loyalty, quizzes, referrals, and surveys platform with AI-enabled community marketing.
A programmatic direct mail platform that brings automation to postcards, triggering personalized direct marketing to win back and retain customers.
Val has spent the last 15 years helping SaaS and ecommerce companies turn customer insight into real business outcomes, most recently at Digioh and Klaviyo, and in between leading retention brand-side at ByHeart. She has built subscription and retention programs, designed CRO roadmaps, led Jobs To Be Done interviews, and has seen ecommerce businesses from nearly every angle. She has spent all of that time focused on the customer and translating what brands say into decisions that drive revenue.
Christine has spent 9+ years at Barrel, where she leads the design team and creates compelling ecommerce experiences for CPG brands. Her work spans both UX and creative, combining customer needs with brand and business goals. She is passionate about building strong client relationships and being a trusted creative partner throughout the process. She also leads DTC Patterns, Barrel’s research resource capturing real-world ecommerce experiences and turning everyday purchasing behaviors into actionable insights for brands.
This is a condensed, live version of the same audit process we run for Barrel clients, covering site performance, mobile experience, navigation and architecture, product and category pages, cart and checkout flow, subscription and loyalty, and merchandising details like bundles and cross-sell placement. During this session, you get a live look at that same process in action with specific, actionable findings that normally take a full engagement to uncover.
We look at page speed, theme code health, image optimization, and third-party app load to find what's quietly slowing a site down.
We examine the user experience (UX): checkout flow, payment options, mobile navigation, and cross-sell/upsell placement across the PDP, cart, and checkout.
For Once Upon a Farm, our audit led to restructuring navigation and adding cross-sell moments, leading to a 100% increase in conversion rate post-launch.
On one recent audit, we found over 400 theme errors and a mobile performance score in the 50s, issues invisible to a shopper but costly in lost traffic and abandoned sessions.
For Revision Skincare, our user testing led us to rebuild the journey around trust and education, driving 19.1% revenue growth and 20.7% order growth in the first 6 months.
20 min live audit for the chosen brand + 10 min audience Q&A
Wednesday, September 23, 2026 at 12pm EDT
Virtual event (must complete a submission to attend)
Val Geisler Director of Strategy & Christine Carforo Design Director at Barrel
If we haven't answered your question, contact us and we'll be happy to help.
