We are a globally distributed team of strategists, designers, and engineers passionate about helping our clients succeed.

Barrel team member working on a team building exercise at our company retreat


Peter Kang

Co-Founder, Chief Executive Officer

Sei-Wook Kim

Co-Founder, Chief Operating Officer & President

Lucas Ballasy

Partner, Chief Experience Officer

Wesley Turner-Harris

Partner, Chief Technology Officer

Kate Fulks

Director of Client Services

Christine Carforo

Design Director

Purpose & Values

Barrel exists to provide our clients with exceptional service and work that generates impactful results. Our values below support our purpose.

All Feedback is Information

We view feedback as valuable information and proactively seek it out. It helps us learn, grow, and enhance performance.

Turn Setbacks Into Growth Opportunities

Mistakes, losses, and missed opportunities are chances to improve. We use lessons learned to do better the next time.

Take the Long Term View

We work patiently towards worthwhile outcomes. We do not take short-cuts and will always prioritize our integrity and relationships.

Be Proactive

We focus on what we can influence and act with a sense of urgency. We take ownership and avoid blaming others.

Our Core Services

Barrel's Core Service Graphics

Shopify Plus Website Design & Build

Redesign an existing website, create from scratch, or replatform to Shopify Plus.
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Barrel's Core Service Graphics

Fractional & Dedicated Web Teams

Flexible plans for ongoing website support, maintenance, optimization, & expansion.
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Barrel's Core Service Graphics

Website Audit & Roadmapping

Deep-dive into site performance & opportunities that lead to concrete next steps.
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How We Work

We prioritize close collaboration with our clients and ensure every project exceeds expectations.

Abstract process image to illustrate Barrel's Discover process

01 — Discovery & Strategy

We start by understanding your brand, market, and audience. We audit your existing digital experience and develop a clear roadmap to achieve your goals.

Abstract process image to illustrate Barrel's Design process

02 — Design & Iterate

We focus your site’s design and user experience, exploring memorable ways to showcase your brand & products while keeping usability top of mind.

Abstract process image to illustrate Barrel's Develop process

03 — Develop & Enhance

We turn designs into code and implement features and integrations to support functionality. We test vigorously to ensure quality.

Abstract process image to illustrate Barrel's Deploy process

04 — Deploy & Optimize

We execute our pre-launch checklist which includes accessibility, SEO, and analytics tracking considerations. We then offer post-launch support.

Our Key Partnerships — Trusted Relationships in the Shopify Ecosystem

We have strong relationships with Shopify and other solutions providers in the ecosystem (e.g. Klaviyo, Recharge, Rebuy, Okendo, Tolstoy, Gorgas, & Wonderment) to bring the highest levels of service to our clients.

Insights & Inspiration

Peek inside how we operate and think about the business, learn from our research, and see who's inspiring our team.

Agency Journey

Our CEO Peter Kang's monthly chronicle of running an agency business.

Read the Series ↗

Leadership & E-commerce

Our CXO Lucas Ballasy on agency leadership, company culture, & e-commerce.

Read the Blog ↗

DTC Patterns

Our research project where we share insights from making real DTC purchases online.

See Our Research ↗

Barrel Spotlight

We invite speakers from diverse backgrounds who are making an impact in their fields.

See Past Speakers

Explore Our History

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Explore Our Work

Sweet Loren's

Shopify 2.0 Migration and a Framework Built for Scale

The Outset

Launching & Growing a Celebrity Skincare Brand

Once Upon A Farm

Building LTV and AOV Through Subscription and Build-A-Bundle

Rowing Blazers

Relaunching a Luxury Streetwear Site Built for Global Expansion

Two Blind Brothers

Strengthening Retention Through Access to an Exclusive Collection


Reimagining Product Discovery and Customization for a Luxury Glasses Curator


Disrupting the Skincare Industry With Pavise’s First Ecommerce Website


Reimagining Moving for Businesses & Homes