About / Barrel — CPG Commerce Agency

About

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We’re a globally distributed team driven by a shared mission: to help our clients succeed through thoughtful, customer-centric solutions.

We believe in the positive impact a brand can have on people’s lives, and approach every project from the perspective of the customer. Lucky for us—our clients are often our favorite brands. Our goal is to create experiences that resonate, add value, and help brands build lasting connections with their communities.

Barrel team member working on a team building exercise at our company retreat

Leadership

Lucas Ballasy

Chief Executive Officer, Partner

Wesley Turner-Harris

Chief Technology Officer, Partner

Michelle Schraudner

Director of Client Success

Christine Carforo

Design Director

Purpose & Values

Barrel exists to provide our clients with exceptional service and work that generates impactful results. Our values below support our purpose.

All Feedback is Information

We view feedback as valuable information and proactively seek it out. It helps us learn, grow, and enhance performance.

Turn Setbacks Into Growth Opportunities

Mistakes, losses, and missed opportunities are chances to improve. We use lessons learned to do better the next time.

Take the Long Term View

We work patiently towards worthwhile outcomes. We do not take short-cuts and will always prioritize our integrity and relationships.

Be Proactive

We focus on what we can influence and act with a sense of urgency. We take ownership and avoid blaming others.

Shopify Plus Partners — Trusted Relationships in the Ecosystem

We've been working with Shopify since 2009 and a Shopify Plus Partner since 2017. We have strong relationships with Shopify and other solutions providers in the ecosystem (e.g. Klaviyo, Recharge, Rebuy, Okendo, Tolstoy, Gorgas, & Wonderment) to bring the highest levels of service to our clients.

About Shopify Services

How We See It — Your Website is Your Online Flagship

Your website is where your brand’s story comes to life—a hub for customers to learn, discover, and experience. Through customer research and journey mapping, we help brands create seamless experiences across every touchpoint, driving engagement and boosting sales not just online, but across all channels.

Explore Services