Home & Family | Barrel — CPG Commerce Agency

Home & Family

Barrel helps home and family brands bring their story to life online, turning their website into a destination that reflects the quality and emotion behind the products. We create thoughtful user experiences that make it easy to explore, learn, and buy while supporting consistency across every touchpoint.

Featured Work

Instant Pot

Refreshing Instant Pot’s Brand Experience to Power Channel Expansion

Willow

A New Customer Journey for the First Wireless, Hands-Free Breast Pump

HALO

Migrating HALO and aden + anais From Magento to Shopify

Aquor Water Systems

Aquor Water Systems

Streamlining the B2B and DTC Experience for Aquor Water Systems

Hurom

Launching a Premium Juicer Brand to the US Market

How We Help

Better Understand Your Customer

Customer Research
Analytics & Reporting
UX Testing & CRO
Interviews & Surveys

Engage, Educate, & Convert Online

Website Audit
UX & Design
CX & Technical Strategy
Shopify Storefront Design & Build
Shopify Platform Migrations
CRO
Analytics / Performance Tuning
ADA Remediation / Accessibility
Shopify Tech Stack Consulting & Implementation
Cross-Border Commerce
Roadmapping & Release Mgmt

Connect Digital & Retail Touchpoints

Amazon FBA Storefront
Subscriptions
Bundles & Product Customization
Social Commerce
Loyalty / Referral
Retail Activation
Shopify POS
Shopify B2B

Drive Traffic That Converts

Paid Social
Paid Search
Customer Journey Mapping
Landing Page Strategy
Organic SEO Strategy
CRM (Email/SMS Campaigns)

Tell A Consistent, Compelling Story

Creative Studio
Digital Campaigns
Copywriting
Creative Production
Design Systems

Interested in collaborating on a project?

See More Work

Frank's RedHot

Evolving a Century-Old Brand for Today’s Hot Sauce Fans

Delola

Growing a Ready-To-Drink Cocktail Brand

Zatarain's

Modernizing a Renowned New Orleans Food and Spice Brand

Tiege Hanley

Simplifying Men’s Skincare Subscription Experience

View More

Food & Beverage

Beauty & Skincare

Health & Wellness