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Amazon is a strong channel for many of our clients. We help them strengthen the connection between Amazon and their e-commerce channel through strategy and creative support. We create custom content that showcases your product and brand value, driving customer engagement and conversion.
Who Is It For
Amazon is an effective channel for growing brand awareness, add an additional revenue stream, and attract new customers.
We help brands getting started on Amazon, looking to take their brand's presence on the channel to the next level, or seeking ways to leverage the Amazon customer in other channels. We can collaborate with other agencies, augment internal teams, or take over the creative strategy and work entirely.
How We Optimize Your Amazon Presence
✓ Amazon A+ Content
Create an immersive shopping experience that highlights what makes your products great, from product photography to custom graphics and comparison charts.
✓ Amazon Storefronts
Showcase your product catalog in a curated, easily navigable format that best showcases your brand.
✓ Buy With Prime Integration
Integrate your e-commerce store through Buy with Prime to build trust and strengthen connections with customers, a challenge when selling only through Amazon.
After the website redesign, Barrel continued to support Relief Factor through a creative retainer. We helped to launch their first Amazon storefront to drive conversion, build brand awareness, and foster product discovery.
We created custom graphics for each product page to educate about the product's benefits, build social proof, and show why Relief Factor is the right choice for a variety of health issues. View Case Study
Client Success
simplehuman
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Generating a New Revenue Stream
To build a new revenue stream for simplehuman, we launched their business on Amazon to connect customers with the perfect high-tech products for their home needs.
In conjunction with their website redesign, we launched Lil Mixins on Amazon to tell their product story, educate parents about early allergen introduction, and encourage conversion.
We created branded illustrations, graphics, and product images to highlight the different allergens that Lil Mixins' products address and how to use their products. This education was especially important because Lil Mixins products are designed for different stages of pregnancy and infant development.