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Beauty & Skincare
Barrel works with beauty and skincare brands to elevate routines into rituals. We focus on retention, education, and storytelling, designing product pages that speak to ingredients and benefits, building out flows that encourage repeat purchase, and ensuring the digital experience reflects the brand’s promise at every step.
Featured Work
The Outset
Launching & Growing a Celebrity Skincare Brand
OneSkin
OneSkin's Seamless Migration from Headless to Shopify 2.0
Pavise
Disrupting the Skincare Industry With Pavise’s First Ecommerce Website
Dr. Jart+
Launching Dr.Jart+’s First US Ecommerce Website on Shopify
Joovv
Repositioning Joovv as an Industry Leader
Tiege Hanley
Simplifying Men’s Skincare Subscription Experience
Bastide
Building Bastide for Global Expansion
How We Help
Better Understand Your Customer
- Customer Research
- Analytics & Reporting
- UX Testing & CRO
- Interviews & Surveys
Engage, Educate, & Convert Online
- Website Audit
- UX & Design
- CX & Technical Strategy
- Shopify Storefront Design & Build
- Shopify Platform Migrations
- CRO
- Analytics / Performance Tuning
- ADA Remediation / Accessibility
- Shopify Tech Stack Consulting & Implementation
- Cross-Border Commerce
- Roadmapping & Release Mgmt
Connect Digital & Retail Touchpoints
- Amazon FBA Storefront
- Subscriptions
- Bundles & Product Customization
- Social Commerce
- Loyalty / Referral
- Retail Activation
- Shopify POS
- Shopify B2B
Drive Traffic That Converts
- Paid Social
- Paid Search
- Customer Journey Mapping
- Landing Page Strategy
- Organic SEO Strategy
- CRM (Email/SMS Campaigns)
Tell A Consistent, Compelling Story
- Creative Studio
- Digital Campaigns
- Copywriting
- Creative Production
- Design Systems
Interested in collaborating on a project?
Get StartedSee More Work
View All Work
Relief Factor
Integrated Omnichannel Strategy for a Supplement Brand
Frank's RedHot
Evolving a Century-Old Brand for Today’s Hot Sauce Fans
Once Upon A Farm
Building LTV and AOV Through Subscription and Build-A-Bundle
Hu
Building Customer Retention Through Chocolate Subscription Boxes and Loyalty
