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Beauty & Skincare
Barrel works with beauty and skincare brands to elevate routines into rituals. We focus on retention, education, and storytelling, designing product pages that speak to ingredients and benefits, building out flows that encourage repeat purchase, and ensuring the digital experience reflects the brand’s promise at every step.
Where We Focus
Build Customer Relationships
Leverage zero-party & first-party data to get to know your customers directly.
Learn from Customers
Solicit customer feedback to inform product development and innovative experiments.
Deepen Product Usage
Offer content and resources to maximize customer satisfaction with your products.
Boost Customer Retention
Encourage repeat business through subscriptions, loyalty programs, and coupons.
Drive Retail Velocity
Guide customers to seamlessly find your products in stores, down to the SKU.
Connect through Storytelling
Convey your brand’s story and values to better connect with your audience.
Create Buzz for Launches
Stir excitement and anticipation for new product innovations and launches.
Sell Directly to Customers
Simplify shopping through e-commerce, offering customers convenience.
Offer Exclusive Access
Provide special access to unique product bundles catered to customer needs.
Featured Work
The Outset
Launching & Growing a Celebrity Skincare Brand
OneSkin
OneSkin's Seamless Migration from Headless to Shopify 2.0
Pavise
Disrupting the Skincare Industry With Pavise’s First Ecommerce Website
Dr. Jart+
Launching Dr.Jart+’s First US Ecommerce Website on Shopify
Revision Skincare
Elevating Revision Skincare’s Digital Experience for the Science-First Consumer
Joovv
Repositioning Joovv as an Industry Leader
Tiege Hanley
Simplifying Men’s Skincare Subscription Experience
Fekkai
Reclaiming Fekkai's Ownership Over the Haircare Market
BLANK Beauty
Blank Beauty Migrates from Headless to Shopify 2.0 to Power Personalized Nail Experiences
Happy Head
Refreshing Happy Head for Growth and Connection
BLANK Beauty Corporate
Building a Corporate Brand Platform for BLANK Beauty
Bastide
Building Bastide for Global Expansion
How We Help
Better Understand Your Customer
- Customer Research
- Analytics & Reporting
- UX Testing & CRO
- Interviews & Surveys
Engage, Educate, & Convert Online
- Website Audit
- UX & Design
- CX & Technical Strategy
- Shopify Storefront Design & Build
- Shopify Platform Migrations
- CRO
- Analytics / Performance Tuning
- ADA Remediation / Accessibility
- Shopify Tech Stack Consulting & Implementation
- Cross-Border Commerce
- Roadmapping & Release Mgmt
Connect Digital & Retail Touchpoints
- Amazon FBA Storefront
- Subscriptions
- Bundles & Product Customization
- Social Commerce
- Loyalty / Referral
- Retail Activation
- Shopify POS
- Shopify B2B
Drive Traffic That Converts
- Go-to-Market Strategy
- Social Strategy
- Customer Journey Mapping
- Landing Page Strategy
- SEO (Organic/Technical)
- GEO (Generative Engine Optimization)
- CRM (Email/SMS Campaigns)
Tell A Consistent, Compelling Story
- Digital Creative Studio
- Content Production
- Digital Campaigns
- Copywriting
- Creative Asset Production
- Design Systems
Interested in collaborating on a project?
Get StartedSee More Work
View All Work
Ancient Foods
Bringing Timeless European Foods Direct to Today’s Consumers
Cholula
Blending Heritage and Modern Flavor for the #1 Mexican Hot Sauce in America
COTE & COQODAQ
Launching COTE & COQODAQ's Exclusive Culinary Experiences
Cabot Creamery
Growing a Trusted Household CPG Brand
