Beauty & Skincare

Barrel works with beauty and skincare brands to elevate routines into rituals. We focus on retention, education, and storytelling, designing product pages that speak to ingredients and benefits, building out flows that encourage repeat purchase, and ensuring the digital experience reflects the brand’s promise at every step.

Featured Work

The Outset

The Outset

Launching & Growing a Celebrity Skincare Brand
OneSkin

OneSkin

OneSkin's Seamless Migration from Headless to Shopify 2.0
Pavise

Pavise

Disrupting the Skincare Industry With Pavise’s First Ecommerce Website
Dr. Jart+

Dr. Jart+

Launching Dr.Jart+’s First US Ecommerce Website on Shopify
Joovv

Joovv

Repositioning Joovv as an Industry Leader
Tiege Hanley

Tiege Hanley

Simplifying Men’s Skincare Subscription Experience
Bastide

Bastide

Building Bastide for Global Expansion

How We Help

Better Understand Your Customer

  • Customer Research
  • Analytics & Reporting
  • UX Testing & CRO
  • Interviews & Surveys

Engage, Educate, & Convert Online

Connect Digital & Retail Touchpoints

Drive Traffic That Converts

Tell A Consistent, Compelling Story

  • Creative Studio
  • Digital Campaigns
  • Copywriting
  • Creative Production
  • Design Systems

Interested in collaborating on a project?

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Aquor Water Systems

Aquor Water Systems

Streamlining the B2B and DTC Experience for Aquor Water Systems
Lawry's

Lawry's

Modernizing a Beloved Pantry Staple While Honoring Its Iconic Legacy
Willow

Willow

A New Customer Journey for the First Wireless, Hands-Free Breast Pump
Frank's RedHot

Frank's RedHot

Evolving a Century-Old Brand for Today’s Hot Sauce Fans

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