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Beauty & Skincare
Barrel works with beauty and skincare brands to elevate routines into rituals. We focus on retention, education, and storytelling, designing product pages that speak to ingredients and benefits, building out flows that encourage repeat purchase, and ensuring the digital experience reflects the brand’s promise at every step.
Featured Work
The Outset
Launching & Growing a Celebrity Skincare Brand
OneSkin
OneSkin's Seamless Migration from Headless to Shopify 2.0
Pavise
Disrupting the Skincare Industry With Pavise’s First Ecommerce Website
Dr. Jart+
Launching Dr.Jart+’s First US Ecommerce Website on Shopify
Tiege Hanley
Simplifying Men’s Skincare Subscription
Bastide
Building Bastide for Global Expansion
How We Help
Better Understand Your Customer
- Customer Research
- Analytics & Reporting
- UX Testing & CRO
- Interviews & Surveys
Engage, Educate, & Convert Online
- Website Audit
- UX & Design
- CX & Technical Strategy
- Shopify Storefront Design & Build
- Shopify Platform Migrations
- CRO
- Analytics / Performance Tuning
- ADA Remediation / Accessibility
- Shopify Tech Stack Consulting & Implementation
- Cross-Border Commerce
- Roadmapping & Release Mgmt
Connect Digital & Retail Touchpoints
- Amazon FBA Storefront
- Subscriptions
- Bundles & Product Customization
- Social Commerce
- Loyalty / Referral
- Retail Activation
- Shopify POS
- Shopify B2B
Drive Traffic That Converts
- Paid Social
- Paid Search
- Customer Journey Mapping
- Landing Page Strategy
- Organic SEO Strategy
- CRM (Email/SMS Campaigns)
Tell A Consistent, Compelling Story
- Creative Studio
- Digital Campaigns
- Copywriting
- Creative Production
- Design Systems
Interested in collaborating on a project?
Get StartedSee More Work
View All Work
Hurom
Launching a Premium Juicer Brand to the US Market
Kite Hill
Driving Retail Sales for a Plant-Based CPG Brand in Just 8 Weeks
Milton's
Designing Milton’s Website For Enhanced Retail Connectivity
Caffe Vita
Driving Retention and Loyalty for a Legacy Coffee Brand
