Beauty & Skincare

Barrel works with beauty and skincare brands to elevate routines into rituals. We focus on retention, education, and storytelling, designing product pages that speak to ingredients and benefits, building out flows that encourage repeat purchase, and ensuring the digital experience reflects the brand’s promise at every step.

Where We Focus

Build Customer Relationships

Leverage zero-party & first-party data to get to know your customers directly.

Learn from Customers

Solicit customer feedback to inform product development and innovative experiments.

Deepen Product Usage

Offer content and resources to maximize customer satisfaction with your products.

Boost Customer Retention

Encourage repeat business through subscriptions, loyalty programs, and coupons.

Drive Retail Velocity

Guide customers to seamlessly find your products in stores, down to the SKU.

Connect through Storytelling

Convey your brand’s story and values to better connect with your audience.

Create Buzz for Launches

Stir excitement and anticipation for new product innovations and launches.

Sell Directly to Customers

Simplify shopping through e-commerce, offering customers convenience.

Offer Exclusive Access

Provide special access to unique product bundles catered to customer needs.

Featured Work

The Outset

The Outset

Launching & Growing a Celebrity Skincare Brand
OneSkin

OneSkin

OneSkin's Seamless Migration from Headless to Shopify 2.0
Pavise

Pavise

Disrupting the Skincare Industry With Pavise’s First Ecommerce Website
Dr. Jart+

Dr. Jart+

Launching Dr.Jart+’s First US Ecommerce Website on Shopify
Joovv

Joovv

Repositioning Joovv as an Industry Leader
Tiege Hanley

Tiege Hanley

Simplifying Men’s Skincare Subscription Experience
BLANK Beauty

BLANK Beauty

Blank Beauty Migrates from Headless to Shopify 2.0 to Power Personalized Nail Experiences
Bastide

Bastide

Building Bastide for Global Expansion

How We Help

Better Understand Your Customer

  • Customer Research
  • Analytics & Reporting
  • UX Testing & CRO
  • Interviews & Surveys

Engage, Educate, & Convert Online

Connect Digital & Retail Touchpoints

Drive Traffic That Converts

Tell A Consistent, Compelling Story

  • Creative Studio
  • Digital Campaigns
  • Copywriting
  • Creative Production
  • Design Systems

Interested in collaborating on a project?

Get Started

See More Work

View All Work
Willow

Willow

A New Customer Journey for the First Wireless, Hands-Free Breast Pump
Caffe Vita

Caffe Vita

Driving Retention and Loyalty for a Legacy Coffee Brand
HALO

HALO

Migrating HALO and aden + anais From Magento to Shopify
Oishii

Oishii

Seamless Ordering and In-Store Pickup

View More