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Food & Beverage
Barrel helps food and beverage brands stand out through clear value props and creative ways to introduce products into daily life. From highlighting ingredients to showcasing recipes, we design digital experiences that drive trial and make it easy to explore, subscribe, and return for more.
Featured Work
McCormick Shop
Driving an Iconic Household Brand's Future Ecommerce Growth
Once Upon A Farm
Building LTV and AOV Through Subscription and Build-A-Bundle
Anthony's Goods
Driving DTC Growth for an All-Natural Pantry Staple Brand
Khloud
Launching a New Snack Brand Built for Long-Term Omnichannel Expansion
McCormick
Creating a Unified Shopify Ecosystem for McCormick’s Family of Brands
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Bobo's
Reimagining a CPG Site to Drive Customer Engagement
Kite Hill
Driving Retail Sales for a Plant-Based CPG Brand in Just 8 Weeks
Milton's
Designing Milton’s Website For Enhanced Retail Connectivity
Caffe Vita
Driving Retention and Loyalty for a Legacy Coffee Brand
Zatarain's
Modernizing a Renowned New Orleans Food and Spice Brand
Cholula
Blending Heritage and Modern Flavor for the #1 Mexican Hot Sauce in America
Lawry's
Modernizing a Beloved Pantry Staple While Honoring Its Iconic Legacy
Frank's RedHot
Evolving a Century-Old Brand for Today’s Hot Sauce Fans
Oishii
Seamless Ordering and In-Store Pickup
Cabot Creamery
Growing a Trusted Household CPG Brand
Sprinter
Launching a New, Premium Ready-To-Drink Vodka Soda In 6 Weeks
BIOLYTE
Elevating BIOLYTE’s Digital Presence For Long-Term Scalability Across DTC & B2B
Teremana
Launching a Celebrity Tequila Brand & Fueling Nationwide Expansion
Grazly
Driving DTC Growth Through Rich Product Storytelling
Delola
Growing a Ready-To-Drink Cocktail Brand
How We Help
Better Understand Your Customer
- Customer Research
- Analytics & Reporting
- UX Testing & CRO
- Interviews & Surveys
Engage, Educate, & Convert Online
- Website Audit
- UX & Design
- CX & Technical Strategy
- Shopify Storefront Design & Build
- Shopify Platform Migrations
- CRO
- Analytics / Performance Tuning
- ADA Remediation / Accessibility
- Shopify Tech Stack Consulting & Implementation
- Cross-Border Commerce
- Roadmapping & Release Mgmt
Connect Digital & Retail Touchpoints
- Amazon FBA Storefront
- Subscriptions
- Bundles & Product Customization
- Social Commerce
- Loyalty / Referral
- Retail Activation
- Shopify POS
- Shopify B2B
Drive Traffic That Converts
- Paid Social
- Paid Search
- Customer Journey Mapping
- Landing Page Strategy
- Organic SEO Strategy
- CRM (Email/SMS Campaigns)
Tell A Consistent, Compelling Story
- Creative Studio
- Digital Campaigns
- Copywriting
- Creative Production
- Design Systems
Interested in collaborating on a project?
Get StartedSee More Work
View All Work
Instant Pot
Refreshing Instant Pot’s Brand Experience to Power Channel Expansion
OneSkin
OneSkin's Seamless Migration from Headless to Shopify 2.0
Sweet Loren's
Shopify 2.0 Migration and a Framework Built for Scale
Hu
Building Customer Retention Through Chocolate Subscription Boxes and Loyalty
