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Food & Beverage
Barrel helps food and beverage brands stand out through clear value props and creative ways to introduce products into daily life. From highlighting ingredients to showcasing recipes, we design digital experiences that drive trial and make it easy to explore, subscribe, and return for more.
Where We Focus
Build Customer Relationships
Leverage zero-party & first-party data to get to know your customers directly.
Learn from Customers
Solicit customer feedback to inform product development and innovative experiments.
Deepen Product Usage
Offer content and resources to maximize customer satisfaction with your products.
Boost Customer Retention
Encourage repeat business through subscriptions, loyalty programs, and coupons.
Drive Retail Velocity
Guide customers to seamlessly find your products in stores, down to the SKU.
Connect through Storytelling
Convey your brand’s story and values to better connect with your audience.
Create Buzz for Launches
Stir excitement and anticipation for new product innovations and launches.
Sell Directly to Customers
Simplify shopping through e-commerce, offering customers convenience.
Offer Exclusive Access
Provide special access to unique product bundles catered to customer needs.
Featured Work
McCormick & Company
Creating a Unified Shopify Ecosystem for McCormick’s Family of Brands
Sweet Loren's
Shopify 2.0 Migration and a Framework Built for Scale
Once Upon A Farm
Building LTV and AOV Through Subscription and Build-A-Bundle
Anthony's Goods
Driving DTC Growth for an All-Natural Pantry Staple Brand
Khloud
Launching a New Snack Brand Built for Long-Term Omnichannel Expansion
Bobo's
Unlocking Subscription Growth for a Fast-Growing Omnichannel Brand
Kite Hill
Driving Retail Sales for a Plant-Based CPG Brand in Just 8 Weeks
Austin Eastciders
Connecting Customers With Their Favorite Cider
Milton's
Designing Milton’s Website For Enhanced Retail Connectivity
Stiller's Soda
Reimagining Nostalgia for a Modern Soda Brand
Caffe Vita
Driving Retention and Loyalty for a Legacy Coffee Brand
Zatarain's
Modernizing a Renowned New Orleans Food and Spice Brand
Cholula
Blending Heritage and Modern Flavor for the #1 Mexican Hot Sauce in America
Lawry's
Modernizing a Beloved Pantry Staple While Honoring Its Iconic Legacy
Frank's RedHot
Evolving a Century-Old Brand for Today’s Hot Sauce Fans
Oishii
Seamless Ordering and In-Store Pickup
Cabot Creamery
Growing a Trusted Household CPG Brand
Sprinter
Launching a New, Premium Ready-To-Drink Vodka Soda In 6 Weeks
BIOLYTE
Elevating BIOLYTE’s Digital Presence For Long-Term Scalability Across DTC & B2B
MUSH
Relaunching MUSH to Support Scalable DTC Growth
BHU Foods
Fueling a Better-For-You Snack Brand with a Full-Funnel Digital Refresh
Real Good Foods
Building a Digital Flagship for Real Good Foods
Teremana
Launching a Celebrity Tequila Brand & Fueling Nationwide Expansion
Grazly
Driving DTC Growth Through Rich Product Storytelling
Thinsters
Refreshing Thinsters with a Bold Rebrand Driving Amazon and Retail Growth
PuraVida Foods
A Fresh Digital Flagship for PuraVida’s Frozen Food Expansion
Roti
Building Roti's New Brand Foundation to Streamline Ordering and Power Nationwide Expansion
Delola
Growing a Ready-To-Drink Cocktail Brand
818
Supporting Long-Term Growth For a Sustainable Tequila Brand