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Food & Beverage
Barrel helps food and beverage brands stand out through clear value props and creative ways to introduce products into daily life. From highlighting ingredients to showcasing recipes, we design digital experiences that drive trial and make it easy to explore, subscribe, and return for more.
Where We Focus
Build Customer Relationships
Leverage zero-party & first-party data to get to know your customers directly.
Learn from Customers
Solicit customer feedback to inform product development and innovative experiments.
Deepen Product Usage
Offer content and resources to maximize customer satisfaction with your products.
Boost Customer Retention
Encourage repeat business through subscriptions, loyalty programs, and coupons.
Drive Retail Velocity
Guide customers to seamlessly find your products in stores, down to the SKU.
Connect through Storytelling
Convey your brand’s story and values to better connect with your audience.
Create Buzz for Launches
Stir excitement and anticipation for new product innovations and launches.
Sell Directly to Customers
Simplify shopping through e-commerce, offering customers convenience.
Offer Exclusive Access
Provide special access to unique product bundles catered to customer needs.
Featured Work
McCormick & Company
Creating a Unified Shopify Ecosystem for McCormick’s Family of Brands
Sweet Loren's
Shopify 2.0 Migration and a Framework Built for Scale
Once Upon A Farm
Building LTV and AOV Through Subscription and Build-A-Bundle
Anthony's Goods
Driving DTC Growth for an All-Natural Pantry Staple Brand
Khloud
Launching a New Snack Brand Built for Long-Term Omnichannel Expansion
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Bobo's
Reimagining a CPG Site to Drive Customer Engagement
Kite Hill
Driving Retail Sales for a Plant-Based CPG Brand in Just 8 Weeks
Milton's
Designing Milton’s Website For Enhanced Retail Connectivity
Stiller's Soda
Reimagining Nostalgia for a Modern Soda Brand
Caffe Vita
Driving Retention and Loyalty for a Legacy Coffee Brand
Zatarain's
Modernizing a Renowned New Orleans Food and Spice Brand
Cholula
Blending Heritage and Modern Flavor for the #1 Mexican Hot Sauce in America
Lawry's
Modernizing a Beloved Pantry Staple While Honoring Its Iconic Legacy
Frank's RedHot
Evolving a Century-Old Brand for Today’s Hot Sauce Fans
Oishii
Seamless Ordering and In-Store Pickup
Cabot Creamery
Growing a Trusted Household CPG Brand
Sprinter
Launching a New, Premium Ready-To-Drink Vodka Soda In 6 Weeks
BIOLYTE
Elevating BIOLYTE’s Digital Presence For Long-Term Scalability Across DTC & B2B
MUSH
Relaunching MUSH to Support Scalable DTC Growth
Real Good Foods
Building a Digital Flagship for Real Good Foods
Teremana
Launching a Celebrity Tequila Brand & Fueling Nationwide Expansion
Grazly
Driving DTC Growth Through Rich Product Storytelling
Thinsters
Refreshing Thinsters with a Bold Rebrand Driving Amazon and Retail Growth
Delola
Growing a Ready-To-Drink Cocktail Brand
ParmCrisps
Driving Retail Sales Through a Bold New Look for ParmCrisps
Vermont Smoke & Cure
Building a Flavorful Digital Home for Vermont Smoke & Cure
How We Help
Better Understand Your Customer
- Customer Research
- Analytics & Reporting
- UX Testing & CRO
- Interviews & Surveys
Engage, Educate, & Convert Online
- Website Audit
- UX & Design
- CX & Technical Strategy
- Shopify Storefront Design & Build
- Shopify Platform Migrations
- CRO
- Analytics / Performance Tuning
- ADA Remediation / Accessibility
- Shopify Tech Stack Consulting & Implementation
- Cross-Border Commerce
- Roadmapping & Release Mgmt
Connect Digital & Retail Touchpoints
- Amazon FBA Storefront
- Subscriptions
- Bundles & Product Customization
- Social Commerce
- Loyalty / Referral
- Retail Activation
- Shopify POS
- Shopify B2B
Drive Traffic That Converts
- Paid Social
- Paid Search
- Customer Journey Mapping
- Landing Page Strategy
- Organic SEO Strategy
- CRM (Email/SMS Campaigns)
Tell A Consistent, Compelling Story
- Creative Studio
- Digital Campaigns
- Copywriting
- Creative Production
- Design Systems
Interested in collaborating on a project?
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View All Work
The Nue Co
Building Credibility and Retention With The Nue Co
BLANK Beauty
Blank Beauty Migrates from Headless to Shopify 2.0 to Power Personalized Nail Experiences
Tiege Hanley
Simplifying Men’s Skincare Subscription Experience
Hurom
Launching a Premium Juicer Brand to the US Market
