Founded by Kylie Jenner, Sprinter is a new canned vodka soda made with premium vodka, real fruit juice, and sparkling water. In just 6 weeks, we designed and launched their brand on Shopify, establishing a strong brand foundation that aligns with their premium product and effectively drives their Gen Z audience to shop in-store.
Apps & integrations on this project.
As Sprinter prepared to launch its premium ready-to-drink vodka soda brand, the team needed a digital experience that could introduce the product, capture founder-driven excitement, and guide customers to retail partners. The platform needed to balance bold brand storytelling with clear paths to in-store discovery and purchase. 
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The new digital flagship helped Sprinter enter the market with a strong brand foundation that resonates with its Gen Z audience. By combining product storytelling, social proof, and a seamless store locator experience, the site drives retail discovery while building early brand affinity and community.
