Launching a New, Premium Ready-To-Drink Vodka Soda In 6 Weeks

Founded by Kylie Jenner, Sprinter is a new canned vodka soda made with premium vodka, real fruit juice, and sparkling water. In just 6 weeks, we designed and launched their brand on Shopify, establishing a strong brand foundation that aligns with their premium product and effectively drives their Gen Z audience to shop in-store.

Visit Website

Our Partners

Apps & integrations on this project.

Barrel partnered with Sprinter to launch the brand, highlighting their fresh, flavorful products while strengthening brand affinity, building community, and making it easier for customers to find their products in retail stores.

A dedicated store locator makes it easy for prospective Sprinter customers to find and purchase their favorite vodka sodas at nearby retailers, with options to check availability at preferred stores or buy directly through partners like Instacart and GoPuff.

We designed Sprinter’s product pages to showcase the brand story and premium ingredients through bold visuals, a flavor profile chart, and clear calls to action like “Find Near You” and “Buy Now” to support both in-store and online shopping.

Recognizing Kylie Jenner's influence as Sprinter's founder, we tapped into her follower base by integrating User Generated Content and social proof throughout the site, using Instagram engagement to drive brand loyalty and inspire potential customers.

Interested in collaborating on a project?

Get Started

Explore More Work

Cholula

Blending Heritage and Modern Flavor for the #1 Mexican Hot Sauce in America

Caffe Vita

Driving Retention and Loyalty for a Legacy Coffee Brand

Sweet Loren's

Shopify 2.0 Migration and a Framework Built for Scale

The Nue Co

Building Credibility and Retention With The Nue Co

Joovv

Repositioning Joovv as an Industry Leader

HALO

Migrating HALO and aden + anais From Magento to Shopify

Khloud

Launching a New Snack Brand Built for Long-Term Omnichannel Expansion

Anthony's Goods

Driving DTC Growth for an All-Natural Pantry Staple Brand