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Launching a New, Premium Ready-To-Drink Vodka Soda In 6 Weeks
Founded by Kylie Jenner, Sprinter is a new canned vodka soda made with premium vodka, real fruit juice, and sparkling water. In just 6 weeks, we designed and launched their brand on Shopify, establishing a strong brand foundation that aligns with their premium product and effectively drives their Gen Z audience to shop in-store.
Our Partners
Apps & integrations on this project.
Opportunity
As Sprinter prepared to launch its premium ready-to-drink vodka soda brand, the team needed a digital experience that could introduce the product, capture founder-driven excitement, and guide customers to retail partners. The platform needed to balance bold brand storytelling with clear paths to in-store discovery and purchase. 
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Barrel partnered with Sprinter to launch the brand, highlighting their fresh, flavorful products while strengthening brand affinity, building community, and making it easier for customers to find their products in retail stores.
A dedicated store locator makes it easy for prospective Sprinter customers to find and purchase their favorite vodka sodas at nearby retailers, with options to check availability at preferred stores or buy directly through partners like Instacart and GoPuff.
We designed Sprinter’s product pages to showcase the brand story and premium ingredients through bold visuals, a flavor profile chart, and clear calls to action like “Find Near You” and “Buy Now” to support both in-store and online shopping.
Recognizing Kylie Jenner's influence as Sprinter's founder, we tapped into her follower base by integrating User Generated Content and social proof throughout the site, using Instagram engagement to drive brand loyalty and inspire potential customers.
After launching the brand to market, we partnered with Sprinter to support their growth by enhancing the homepage to showcase their expanding product line, new flavors, and high-profile community events like their 2025 Coachella brand activation.
Impact
The new digital flagship helped Sprinter enter the market with a strong brand foundation that resonates with its Gen Z audience. By combining product storytelling, social proof, and a seamless store locator experience, the site drives retail discovery while building early brand affinity and community.
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