Sweet Loren's / Barrel — CPG Commerce Agency

Shopify 2.0 Migration and a Framework Built for Scale

Sweet Loren's is a baked goods company that makes cookies with clean, natural ingredients. Migrating their site to Shopify 2.0 facilitated clear pathways for effortless shopping and immersive brand exploration. This enabled customers to explore Sweet Loren's extensive collection of recipes and blog content while maintaining a cohesive brand story.

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The Challenge

Sweet Loren’s needed a digital experience that could support both ongoing ecommerce performance and high-visibility moments like collaborations and limited-edition releases. As the brand evolved, the site also needed to balance community, content, and storytelling while driving conversion and retention across new audiences.

We migrated Sweet Loren’s from WooCommerce to Shopify 2.0, streamlining product and blog content management and making it easier to update content, launch new pages, and manage orders.

To launch Sweet Loren’s site in just three months, we executed a two-phase strategy—prioritizing key ecommerce pages first, then storytelling pages—using Shopify 2.0 to build flexible templates that supported rapid growth.

Blending storytelling and conversion, the website uses video commerce to highlight Sweet Loren’s founder and product usage stories.

We bridged the gap between retail and online by implementing a store locator, making it easier for customers to find their favorite products and flavors in local stores.

We transformed Sweet Loren’s high-traffic recipe blog into a content hub that boosts engagement and repeat purchases by making it easier to discover recipes by occasion, product, and course.

We developed an ingredient landing page to spotlight the carefully curated, intentional ingredients behind every Sweet Loren’s product.

We created personalized email automation flows including a Welcome flow that educates customers on the founder's story and product benefits.

We launched Sweet Loren’s first-ever collaboration with Barbie™ and Mattel by creating a comprehensive launch strategy to drive awareness, retail sales, and brand impact.

We supported Sweet Loren's limited-edition Hello Kitty® birthday cake cookie dough launch with custom site graphics and modules that excited customers and drive retail sales.

Two years after our initial engagement, we helped Sweet Loren’s evolve their brand with a new homepage and design system that delivers a bolder identity and reinforces their leadership in vegan baked goods.

Why It Matters

The redesigned Sweet Loren’s site helps the brand show up consistently, meaningfully, and joyfully for customers across every stage of their journey. With a scalable foundation in place, Sweet Loren’s is able to support seasonal product drops, partnerships, and long-term audience growth while strengthening engagement, AOV, and conversion.

Impact

The redesigned Sweet Loren's homepage and updated brand experience improved how customers shop and return, leading to stronger retention, higher AOV, and increased conversion after launch.