Barrel partners with Tolstoy, a video commerce platform, to boost sales, increase conversion, and reach new customers on Shopify Plus websites. Tolstoy capitalizes on customer engagement, knowing that short-form video currently constitutes 82% of online content.
Through shoppable videos, video quizzes, interactive FAQs, and SMS campaigns, Tolstoy drives engagement and conversion for customers. This is great for both encouraging product discovery and building lifetime value.
ROI
time on site
Surface products featured directly in UGC videos for contextual shopping moments
Video quizzes guide customers to the best product and/or brand content for their preferences
Tolstoy makes it easy to embed all video social feeds into one library to choose from
By letting customers scroll through a feed of videos, viewers are engaged for up to 3x longer
Send paid traffic to dedicated video landing pages and video feeds that will increase engagement and conversion
Responses collected from the quizzes provide immediate insights into customers’ behaviors and interests
The Sweet Loren's website provides an immersive educational experience through video commerce on the homepage and product detail pages (PDP), showcasing their brand story and product usage.
Incorporating Tolstoy videos onto these key pages increased the user's average time on the page by 53.8%.
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Pavise believes that science should be accessible for everyone. We therefore integrated comprehensive storytelling across the site to educate customers about the product's effectiveness in preventing cancer, wrinkles, and sun damage.
This included embedded Tolstoy video quizzes and shoppable UGC videos breaking down sun-care science and the effectiveness of their products.
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Revision Skincare partnered with Barrel to refresh the website experience, to create a more cohesive experience that builds trust, differentiates in a crowded category, and supports future scalability.
To strengthen credibility and inspire product discovery, Barrel integrated Tolstoy shoppable video experiences throughout the site. By showcasing authentic customer content and products in use, visitors can explore routines, discover how products fit into their skincare journey, and shop seamlessly without leaving the experience.
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To highlight Bobo’s versatility and build customer trust, we integrated UGC videos on the homepage to showcase the product's use on different occasions. Powered by Tolstoy, these videos celebrate Bobo's dedicated community and encourage others to join.
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Barrel launched McCormick's shop on Shopify to inspire product discovery across their family of brands and build the foundation for their e-commerce growth.
We combined product education with inspiration across the site, enabling customers to shop directly through lifestyle images. Using Tolstoy, we featured user generated content to showcase products in real-life settings, fostering community engagement.
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Leveraging Tolstoy, DEUX uses their website to tell the founder's story and guide customers to the perfect products for them.
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Barrel Partner & CEO Lucas Ballasy on how Tolstoy enhances the Shop app's Discover feed, featuring a personalized stream of products.
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