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Drive Customer Engagement and Conversion Through Tolstoy's Video Commerce
Barrel partners with Tolstoy, a video commerce platform, to boost sales, increase conversion, and reach new customers on Shopify Plus websites. Tolstoy capitalizes on customer engagement, knowing that short-form video currently constitutes 82% of online content.
Tolstoy Results
Through shoppable videos, video quizzes, interactive FAQs, and SMS campaigns, Tolstoy drives engagement and conversion for customers. This is great for both encouraging product discovery and building lifetime value.
193X↑
ROI
4x↑
time on site
How We Maximize Your Tolstoy Experience
✓ Shoppable Videos
Surface products featured directly in UGC videos for contextual shopping moments
✓ Interactive Quizzes
Video quizzes guide customers to the best product and/or brand content for their preferences
✓ Hybrid Video Social Feed
Tolstoy makes it easy to embed all video social feeds into one library to choose from
✓ Increase Engagement & Time on Site
By letting customers scroll through a feed of videos, viewers are engaged for up to 3x longer
✓ Dedicated Video Landing Pages
Send paid traffic to dedicated video landing pages and video feeds that will increase engagement and conversion
✓ Video Insights & Data
Responses collected from the quizzes provide immediate insights into customers’ behaviors and interests
Get Help Implementing Tolstoy
Get StartedClient Success
Sweet Loren's
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Brand Storytelling & Recipes
The Sweet Loren's website provides an immersive educational experience through video commerce on the homepage and product detail pages (PDP), showcasing their brand story and product usage.
Incorporating Tolstoy videos onto these key pages increased the user's average time on the page by 53.8%.
View Case Study
Client Success
Pavise
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Making Suncare Science Accessible
Pavise believes that science should be accessible for everyone. We therefore integrated comprehensive storytelling across the site to educate customers about the product's effectiveness in preventing cancer, wrinkles, and sun damage.
This included embedded Tolstoy video quizzes and shoppable UGC videos breaking down sun-care science and the effectiveness of their products.
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Client Success
Two Blind Brothers
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Product Quality Storytelling
To effectively showcase the The Reserve Collection's product quality and build credibility with customers, we embedded videos through Tolstoy into the product detail and product landing pages.
The videos show the products in use through UGC and highlight each garment's fit, high-quality fabric, and unique design.
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Client Success
Pavise
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Building Credibility & Community Through Video Commerce
To highlight Bobo’s versatility and build customer trust, we integrated UGC videos on the homepage to showcase the product's use on different occasions. Powered by Tolstoy, these videos celebrate Bobo's dedicated community and encourage others to join.
View Case Study
Explore Resources
Taste the Website: DEUX’s Strategy for an Engaging Website Experience
Leveraging Tolstoy, DEUX uses their website to tell the founder's story and guide customers to the perfect products for them.
Read the Article ↗
Why Shop App is a No-Brainer for Shopify Brands
Barrel Partner & CEO Lucas Ballasy on how Tolstoy enhances the Shop app's Discover feed, featuring a personalized stream of products.
Read the Article ↗Contact Us Below to Get the Most Out of Tolstoy
