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Reimagining a CPG Site to Drive Customer Engagement
Bobo’s makes nutritious oat snacks with organic ingredients for everyone in the family. Barrel reimagined the Bobo's Shopify Plus website to increase conversion, customer retention, and reinforce the brand's storytelling to promote product discovery.
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Apps & integrations on this project.
We began the engagement by collaborating with Bobo’s to update their brand book, which directly informed the look and feel of their new digital identity.
The reimagined Bobo's site infuses their passion, community, and high-quality ingredients, effectively telling their dynamic brand story.
To maximize subscription growth, we implemented multiple subscription pathways, including a subscription dashboard and dedicated Subscribe & Save page that highlights the program’s benefits to drive conversions.
We increased Bobo's AOV by optimizing the cart experience with dynamic upsells, subscription and bundling incentives, and a tiered free shipping and gifts bar.
To instill confidence in customers before purchasing, we integrated product education and transparency throughout each page by prominently featuring dietary certifications, nutrition labels, and ingredients that reinforce Bobo's commitment to high-quality ingredients.
Highlighting the versatility of Bobo’s and building trust with customers, we integrated UGC videos on the homepage to show the product in use for different occasions and celebrate Bobo's dedicated community.
We built robust storytelling landing pages for Bobo's to tell the story of their founders and mission, charitable organizations, and highly curated ingredients.
Impact
Barrel’s redesign of Bobo’s website strengthened their subscription program, driving higher average order value, reducing churn, and ultimately improving overall conversion performance.
1.5%↑
increase in AOV
16.3%↓
decrease in churn rate
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