By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
Reimagining a CPG Site to Drive Customer Engagement
Bobo’s makes nutritious oat snacks with organic ingredients for everyone in the family. Barrel reimagined the Bobo's Shopify Plus website to increase conversion, customer retention, and reinforce the brand's storytelling to promote product discovery.
Visit Website
Our Partners
Apps & integrations on this project.
We began the engagement by collaborating with Bobo’s to update their brand book, which directly informed the look and feel of their new digital identity.
The reimagined Bobo's site infuses their passion, community, and high-quality ingredients, effectively telling their dynamic brand story.
To maximize subscription growth, we implemented multiple subscription pathways, including a subscription dashboard and dedicated Subscribe & Save page that highlights the program’s benefits to drive conversions.
We increased Bobo's AOV by optimizing the cart experience with dynamic upsells, subscription and bundling incentives, and a tiered free shipping and gifts bar.
To instill confidence in customers before purchasing, we integrated product education and transparency throughout each page by prominently featuring dietary certifications, nutrition labels, and ingredients that reinforce Bobo's commitment to high-quality ingredients.
Highlighting the versatility of Bobo’s and building trust with customers, we integrated UGC videos on the homepage to show the product in use for different occasions and celebrate Bobo's dedicated community.
We built robust storytelling landing pages for Bobo's to tell the story of their founders and mission, charitable organizations, and highly curated ingredients.
Interested in collaborating on a project?
Get StartedExplore More Work
Once Upon A Farm
Building LTV and AOV Through Subscription and Build-A-Bundle
Relief Factor
Integrated Omnichannel Strategy for a Supplement Brand
The Outset
Launching & Growing a Celebrity Skincare Brand
Delola
Growing a Ready-To-Drink Cocktail Brand
Wamsutta
Creating a Digital Flagship for a 175-Year-Old Home Brand
Caffe Vita
Driving Retention and Loyalty for a Legacy Coffee Brand
Milton's
Designing Milton’s Website For Enhanced Retail Connectivity
Teremana
Launching a Celebrity Tequila Brand & Fueling Nationwide Expansion
