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Celebrity & Creator-Backed CPG Brands
Don’t Be Just Another Celebrity Brand
Creators, whether globally recognized or emerging voices, are among the most influential forces in today’s digital world. At Barrel, we partner with celebrity- and creator-led CPG brands to bring their stories to life online and build meaningful connections with their communities.
With nearly two decades of CPG experience, we help define the “why” behind the product and create scalable systems that support launches, new drops, and ongoing brand evolution.
Featured Clients
Navigating Today's Landscape
✓ Product Comes First
The name draws attention, but the product drives loyalty. We build for brands where story and product work together, not over the other.
✓ Brand Equity Is Everything
Your name carries weight, and your site should reflect the care, credibility, and consistency behind your product and story.
✓ Community Drives Commerce
Fans arrive with loyalty and expectations. We know how to design for belonging and ongoing connection.
✓ Launches Move Fast
Creator brands shift quickly. Your site has to keep up with content, drops, and product cycles without slowing you down.
✓ Fans Expect Clarity
People want to understand what makes your product special. Clear benefits, ingredients, and education matter.
✓ Hype Must Become Longevity
A viral moment is exciting, but it has to lead somewhere. We help turn buzz into repeat purchase and lasting brand value.
Where We Support
Launching Your Digital Flagship
For CPG brands, the website is the digital flagship and brain of the operation. We lead redesigns, migrations, and optimizations informed by customer research so story, education, and commerce work together and set the standard for every other channel.
Engaging Your Community of Fans
We extend the flagship story across Amazon, marketplaces, email, and SEO/GEO (AI search) so every touchpoint feels consistent and discoverable. From Amazon Storefront creative to content tuned for GEO/SEO, the brand shows up where customers are already looking and keeps them coming back.
Building on the Momentum
We combine analytics with qualitative testing to keep experiences improving over time. Through CRO, experimentation, and ongoing strategy cycles, we remove friction, ship meaningful optimizations, and compound gains across site, marketplaces, and retention channels.
Interested in collaborating on a project?
Get StartedClient Stories
Stiller's Soda
Reimagining Nostalgia for a Modern Soda Brand
Khloud
Launching a New Snack Brand Built for Long-Term Omnichannel Expansion
Sprinter
Launching a New, Premium Ready-To-Drink Vodka Soda In 6 Weeks
The Outset
Launching & Growing a Celebrity Skincare Brand
How We See It—Your Website is Your Digital Brand Flagship
It’s where your brand’s story takes shape and where fans become customers. We create seamless, conversion-focused experiences that reflect your voice, build trust, and drive sales across every channel.
Setting up Celebrity CPG Brands for Success
Our CEO Lucas Ballasy sat down with Dana Kim, CEO of Highlight, and Jackie Widmann, SVP of Marketing at BERO, for a deep dive on what makes celebrity and creator brands succeed online.
From shaping a clear digital identity to launching with intention and scaling through community, we broke down the strategies that help these brands stand out in an increasingly crowded CPG landscape.
Ready to Build a Digital Flagship Your Fans Obsess Over?
Frequently Asked Questions
If we haven't answered your question, contact us and we'll be happy to help.
