By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
Launching & Growing a Celebrity Skincare Brand
The Outset, founded by Scarlett Johansson and Kate Foster Lengyel, is a new routine-based clean and conscious skincare brand focused on the basics. The Outset partnered with Barrel to launch their new DTC skincare brand into the market on Shopify Plus. The website blends conversion through subscription, bundling, and storytelling to celebrate the company's unique value prop: Skincare starts with a regimen.
Visit Website
Our Partners
Apps & integrations on this project.
We designed a scalable framework for The Outset that supported their fast growth, using flexible landing pages to showcase new product collections, highlight ingredient efficacy, and share Scarlett’s skincare philosophy and brand story.
To build anticipation ahead of launch, we created a splash page in parallel with The Outset’s press tour to drive email sign-ups and social follows, helping grow their audience before the site and products went live.
.jpg)
We integrated skincare routine education through product bundling to increase AOV and reinforce The Outset's mission of guiding customers toward a foundational regimen.
The product page blends compelling storytelling, benefit-driven highlights, and how-to videos to educate customers and drive conversions and subscriptions.
To encourage repeat purchases and build customer loyalty, we added subscription options to product detail pages and used Recharge’s Affinity dashboard to streamline the experience.
Storytelling landing pages spotlight both Scarlett’s journey and the product narratives, connecting customers to the brand’s mission of clean, essential skincare.
Interested in collaborating on a project?
Get StartedExplore More Work
Cabot Creamery
Growing a Trusted Household CPG Brand
Kite Hill
Driving Retail Sales for a Plant-Based CPG Brand in Just 8 Weeks
McCormick & Company
Creating a Unified Shopify Ecosystem for McCormick’s Family of Brands
Willow
A New Customer Journey for the First Wireless, Hands-Free Breast Pump
Sprinter
Launching a New, Premium Ready-To-Drink Vodka Soda In 6 Weeks
Once Upon A Farm
Building LTV and AOV Through Subscription and Build-A-Bundle
OneSkin
OneSkin's Seamless Migration from Headless to Shopify 2.0
Bastide
Building Bastide for Global Expansion
