DTC Patterns: marketing & UX insights from real purchases. Explore Now »
DTC Patterns: marketing & UX insights from real purchases. Explore Now »
Barrel migrated Sweet Loren's website to Shopify 2.0 to boost conversion rates and effectively communicate the brand's value propositions through engaging product storytelling. The migration to Shopify 2.0 included the transition of order data, customer accounts, and products to seamlessly integrate this content into the Sweet Loren's website with ecommerce best practices.
Our digital identity system helped extend the current Sweet Loren's branding for the web. These assets included comparison charts, certification badges, and UGC content. With Sweet Loren’s goal of using their site as an educational hub along with the importance of ensuring a smooth online shopping experience, Barrel integrated a holistic ecosystem of Shopify platforms.
To celebrate each product and it's signature flavor, we created custom content for the site.
The website utilizes Tolstoy to provide an immersive educational experience through video commerce on the homepage and product detail pages (PDP), showcasing Sweet Loren's brand story and product usage. Incorporating Tolstoy videos onto these key pages increased the user's average time on the page by 53.8%.
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With Sweet Loren’s growing accessibility and expansion in mind, Barrel designed flexible templates that allow Sweet Loren’s to scale their ecommerce business and add pages for new initiatives. Another addition to the website includes the seamless integration of Destini, enabling a robust store locator feature that ensures accurate and up-to-date product availability information.
Through the integration of Yotpo, customer reviews were effectively highlighted with the goal of improving conversions, building brand credibility, and demonstrating social proof.
Leveraging Klaviyo, we created personalized email automation flows, including a Welcome flow that educates customers on the brand story and product benefits.
