By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
Strengthening Retention Through Access to an Exclusive Collection
Two Blind Brothers is a not-for-profit online retailer on a mission to find a cure for blindness by donating 100% of their profits to the Foundation Fighting Blindness. Two Blind Brothers came to Barrel to audit their existing customer journey to increase the number of repeat customers.
Visit Website
Our Partners
Apps & integrations on this project.
Creating a Seamless Customer Journey for Returning Customers
After our comprehensive website audit, we identified a series of retention opportunities on the Two Blind Brother's site and across the customer journey. We initiated a major shift in their online strategy by reimagining the Reserve Collection as an exclusive collection—only available to customers who purchased their Shop Blind box.
7%↑
Increase in AOV
We reimagined The Reserve Collection's digital identity as an elevated extension of the Two Blind Brother's brand. This aesthetic reflects the premium quality of their products, which are made with bamboo for extra softness and durability.
We increased their returning customer's AOV through bundling and dynamic upsells across the PDP, mini cart, and checkout. We integrated Rebuy on the Reserve Collection's site including their A/B testing tool to monitor the performance of the upsell modules.
We created an interactive storytelling module on The Reserve Collection landing page that replicates the visual impairment the founders have to build empathy with users and encourage them to make a purchase to support the Foundation for Fighting Blindness.
To effectively showcase the The Reserve Collection's product quality and build credibility with customers, we embedded videos into the product detail and product landing pages. The videos show the products in use through UGC and highlight each garment's fit, fabric, and design.
Interested in collaborating on a project?
Get StartedExplore More Work
Caffe Vita
Driving Retention and Loyalty for a Legacy Coffee Brand
The Nue Co
Building Credibility and Retention With The Nue Co
McCormick & Company
Creating a Unified Shopify Ecosystem for McCormick’s Family of Brands
Dr. Jart+
Launching Dr.Jart+’s First US Ecommerce Website on Shopify
goodwipes
Bringing Goodwipes’ Cheeky Clean to Life With a Brand-First Shopify Redesign
Legendairy Milk
Supporting Every Stage of Women’s Health with Legendairy Milk
Instant Pot
Refreshing Instant Pot’s Brand Experience to Power Channel Expansion
Pavise
Disrupting the Skincare Industry With Pavise’s First Ecommerce Website
