Pavise / Barrel — CPG Commerce Agency

Disrupting the Skincare Industry With Pavise’s First Ecommerce Website

Pavise is the first brand of B.A.I. Biosciences, Inc. innovating in skin health and sun-care. Barrel worked with the Pavise team to launch the brand to market on Shopify Plus. The site integrates product and sun-care storytelling, subscriptions, and a content-rich blog that educates consumers on the science behind UV exposure.

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Apps & integrations on this project.

Science 101: Breaking Down Suncare Science

Pavise believes that science should be accessible for everyone. We therefore integrated comprehensive storytelling across the site to educate customers about the product's effectiveness in preventing cancer, wrinkles, and sun damage.

60%

lift in conversion, YoY

56%

lift in returning customer rate, YoY

Brand Storytelling Meets Accessibility

We created a dark/light mode to drive home how effective the product works to block your skin from UVA/UVB rays, along with improving the site’s accessibility and legibility.

Thought-Leadership Through Editorial Content

To establish Pavise as a thought-leader in the sun-care and skincare industry, we built a robust editorial hub which features articles from sun-care experts and encourages contextual shopping while reading.

A Subscription Program Teaching Customers That Sun-care is for Every Season

Teaching customers that, winter or summer, SPF should always be worn to protect skin from the sun, Pavise's subscription program makes it easy for customers to get year-long deliveries of their favorite sun-care routine. We created a Subscribe & Save landing page to highlight the benefits of subscribing and seamlessly integrated subscription options across the PDP, cart, and checkout. This included dynamic upsells in cart and checkout for one-time purchase products.

Strengthening Customer Loyalty Through Curated Rewards

To foster customer loyalty and increase LTV, we implemented a loyalty program on Yotpo including a landing page featuring how the program works, how to earn rewards, and what members can use rewards towards.