DTC Patterns: marketing & UX insights from real purchases. Explore Now »
DTC Patterns: marketing & UX insights from real purchases. Explore Now »
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Barrel worked with the Pavise team to design and develop a new website on Shopify Plus. The ecommerce experience features subscriptions powered by Recharge and a content-rich blog that educates consumers on the science behind UV exposure.
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With a background as a scientist, Pavise's founder, Sophie Bai, created a brand was rooted in science, clinical trials, and education.
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To establish Pavise as a thought-leader in the sun-care and skincare industry, we built a robust editorial hub which features shoppable articles from sun-care experts.
To educate customers that sun-care is an all year concern, we built a subscription program with Recharge which increases customer loyalty and their LTV.
We implemented a dark/light mode on the site to drive home how effective the product works to block skin from UVA/UVB rays along with improving accessibility (ADA).
Pavise believes that science should be accessible for all. We therefore built flexible storytelling pages so Pavise can continue to educate customers about the science behind their product and how effective their products are in preventing cancer and sun damage.
To foster customer loyalty and increase LTV, we implemented a loyalty program on Yotpo including a landing page with how the program works, how to earn rewards, and what they can use rewards towards.
Through Tolstoy, Pavise leveraged video to enhance their product storytelling and drive conversion by showing the science behind the skincare and insights from the founder, Sophie.
