Pavise / Barrel — CPG Commerce Agency

Disrupting the Skincare Industry With Pavise’s First Ecommerce Website

Pavise is the first brand of B.A.I. Biosciences, Inc. innovating in skin health and sun-care. Barrel worked with the Pavise team to launch the brand to market on Shopify Plus. The site integrates product and sun-care storytelling, subscriptions, and a content-rich blog that educates consumers on the science behind UV exposure.

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Our Partners

Apps & integrations on this project.

The Opportunity & Impact

As Pavise prepared to launch its biotechnology-driven skincare brand, it needed a digital experience that could translate complex skin science into clear, compelling storytelling. The opportunity was to build a Shopify Plus foundation that educates customers on sun care and skin health while supporting subscriptions and long-term routines.

60%↑

lift in conversion, YoY

56%↑

lift in returning customer rate, YoY

Barrel partnered with Pavise to launch their brand to market, making skincare science more accessible through educational storytelling that drives conversion and highlights the product’s effectiveness in preventing cancer, wrinkles, and sun damage.

The site not only drove conversions by demonstrating the product’s effectiveness in preventing cancer, wrinkles, and sun damage, but also built brand awareness and positioned Pavise as a trusted brand innovating in skincare science.

Emphasizing Pavise’s protection against UVA/UVB rays and ensure an inclusive user experience, we integrated a dark/light mode that enhances both storytelling and site accessibility.

We built a dedicated science hub to serve as the go-to resource for all things suncare, educating customers on the science behind the product and the need for daily protection.

To establish Pavise as a thought-leader in the sun-care and skincare industry, we built a robust editorial hub which features articles from sun-care experts and encourages contextual shopping while reading.

We launched a comprehensive subscription program and dedicated landing page, making it easy for customers to commit to their sun-care routine in every season.

We launched a loyalty program designed to foster customer loyalty and increase LTV, featuring a dedicated landing page that explains how the program works, how to earn rewards, and what members can redeem them for.

Why It Matters

The new platform positions Pavise as a science-led skincare innovator while making advanced skin health concepts easier for customers to understand and adopt. With educational content, subscriptions, and a content-rich science hub, the site supports both brand authority and long-term customer loyalty.