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Disrupting the Skincare Industry With Pavise’s First Ecommerce Website
Pavise is the first brand of B.A.I. Biosciences, Inc. innovating in skin health and sun-care. Barrel worked with the Pavise team to launch the brand to market on Shopify Plus. The site integrates product and sun-care storytelling, subscriptions, and a content-rich blog that educates consumers on the science behind UV exposure.
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Apps & integrations on this project.
Barrel partnered with Pavise to bring their site to market, making skincare science more accessible through educational storytelling that drives conversion and highlights the product’s effectiveness in preventing cancer, wrinkles, and sun damage.
Emphasizing Pavise’s protection against UVA/UVB rays and ensure an inclusive user experience, we integrated a dark/light mode that enhances both storytelling and site accessibility.
We built a dedicated science hub to serve as the go-to resource for all things suncare, educating customers on the science behind the product and the need for daily protection.
To establish Pavise as a thought-leader in the sun-care and skincare industry, we built a robust editorial hub which features articles from sun-care experts and encourages contextual shopping while reading.
We launched a comprehensive subscription program and dedicated landing page, making it easy for customers to commit to their sun-care routine in every season.
We launched a loyalty program designed to foster customer loyalty and increase LTV, featuring a dedicated landing page that explains how the program works, how to earn rewards, and what members can redeem them for.
Impact
Following Pavise’s brand launch and ongoing partnership with Barrel, the new site drove significant growth, strengthening customer loyalty, and overall brand performance.
60%↑
lift in conversion, YoY
56%↑
lift in returning customer rate, YoY
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