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Optimizing CPG Brands for GEO and AI Search on Shopify Plus
At Barrel, we optimize Shopify Plus sites to perform across AI search engines like ChatGPT, Perplexity, and Google’s AI Overviews. With over 15 years of Shopify and CPG experience, we help brands win in the new frontier of discovery so your products show up when customers query AI for recommendations.
Your customers are asking AI what to buy. Is your brand in the answer?
Optimizing for Generative Engine Optimization (GEO) and AI search ensures your brand appears accurately and captures high-intent shoppers when they’re ready to buy.
With 58% of consumers now preferring product recommendations from generative AI tools over traditional search, CPG purchase journeys increasingly begin with prompts like “What’s the best organic baby food?” or “Which skincare products work for sensitive skin?"
How We Design & Build AI-Optimized Shopify Plus Sites for CPG Brands
✓ Content Structuring for AI Comprehension
We structure product and brand content with semantic markup so AI engines can easily interpret and cite your brand.
✓ Entity-Based SEO Strategy
We optimize around key entities and categories to help AI recognize your authority and recommend your products.
✓ AI-Friendly Technical Implementation
We add structured data and schema to make your Shopify Plus site fully crawlable and indexable for AI search.
✓ Question-Answer Content Optimization
We format FAQs, guides, and comparisons for AI assistants to pull directly into credible, brand-safe responses.
✓ Cross-Platform AI Visibility
We optimize for ChatGPT, Perplexity, and Google AI Overviews to ensure consistent visibility across AI channels.
✓ Performance Monitoring & Optimization
We track AI citations and refine content to keep your brand accurate, discoverable, and competitive.
Our Strategic GEO Approach for CPG Brands
Our GEO strategy is built for CPG.
We pair 15+ years of consumer brand experience with insights from our DTC Patterns research to understand how shoppers engage with AI assistants. Since generative search surfaces only a few brands, accuracy and visibility are critical.
Through technical optimization and category expertise, we ensure your products appear in the right context, to the right customers, at the right time.
Ready to Dominate AI Search Results?
Start Your AI Optimization StrategyOur GEO Optimization Process for Shopify Plus
01 AI Visibility Audit
We start by auditing your brand’s current presence in AI search results, identifying how it appears across major AI platforms and uncovering opportunities to improve visibility and accuracy.
02 Content Strategy
Next, we develop a content strategy that positions your products as the trusted answer to customer questions, guided by CPG-specific query patterns and purchase intent insights.
03 Technical Implementation
We then implement structured data and optimize your site’s content formatting, ensuring your Shopify Plus storefront is fully accessible to AI crawlers and easy for generative engines to understand and cite.
04 Performance Monitoring
We continuously track your brand’s visibility across AI platforms, monitor mentions and citations, and refine your strategy based on real-time data and evolving customer search behavior.
Start Your AI Search Optimization
