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Health & Wellness
Barrel partners with personal care brands to build trust through clarity and thoughtful storytelling. We design digital experiences that highlight product benefits, guide customers through decision-making, and make reordering effortless. The result is a website that builds confidence and supports long-term customer relationships.
Where We Focus
Build Customer Relationships
Leverage zero-party & first-party data to get to know your customers directly.
Learn from Customers
Solicit customer feedback to inform product development and innovative experiments.
Deepen Product Usage
Offer content and resources to maximize customer satisfaction with your products.
Boost Customer Retention
Encourage repeat business through subscriptions, loyalty programs, and coupons.
Drive Retail Velocity
Guide customers to seamlessly find your products in stores, down to the SKU.
Connect through Storytelling
Convey your brand’s story and values to better connect with your audience.
Create Buzz for Launches
Stir excitement and anticipation for new product innovations and launches.
Sell Directly to Customers
Simplify shopping through e-commerce, offering customers convenience.
Offer Exclusive Access
Provide special access to unique product bundles catered to customer needs.
Featured Work
Once Upon A Farm
Building LTV and AOV Through Subscription and Build-A-Bundle
Pavise
Disrupting the Skincare Industry With Pavise’s First Ecommerce Website
Willow
A New Customer Journey for the First Wireless, Hands-Free Breast Pump
BIOLYTE
Elevating BIOLYTE’s Digital Presence For Long-Term Scalability Across DTC & B2B
Llama Naturals
Positioning a Clean-Label Supplement Brand for Long-Term DTC Growth
The Nue Co
Building Credibility and Retention With The Nue Co
Joovv
Repositioning Joovv as an Industry Leader
Relief Factor
Integrated Omnichannel Strategy for a Supplement Brand
Legendairy Milk
Supporting Every Stage of Women’s Health with Legendairy Milk
goodwipes
Bringing Goodwipes’ Cheeky Clean to Life With a Brand-First Shopify Redesign
Plainspeak
Launching a Subscription-First Wellness Brand Powered by Word of Mouth