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Health & Wellness
Barrel partners with personal care brands to build trust through clarity and thoughtful storytelling. We design digital experiences that highlight product benefits, guide customers through decision-making, and make reordering effortless. The result is a website that builds confidence and supports long-term customer relationships.
Where We Focus
Build Customer Relationships
Leverage zero-party & first-party data to get to know your customers directly.
Learn from Customers
Solicit customer feedback to inform product development and innovative experiments.
Deepen Product Usage
Offer content and resources to maximize customer satisfaction with your products.
Boost Customer Retention
Encourage repeat business through subscriptions, loyalty programs, and coupons.
Drive Retail Velocity
Guide customers to seamlessly find your products in stores, down to the SKU.
Connect through Storytelling
Convey your brand’s story and values to better connect with your audience.
Create Buzz for Launches
Stir excitement and anticipation for new product innovations and launches.
Sell Directly to Customers
Simplify shopping through e-commerce, offering customers convenience.
Offer Exclusive Access
Provide special access to unique product bundles catered to customer needs.
Featured Work
Once Upon A Farm
Building LTV and AOV Through Subscription and Build-A-Bundle
Pavise
Disrupting the Skincare Industry With Pavise’s First Ecommerce Website
Willow
A New Customer Journey for the First Wireless, Hands-Free Breast Pump
BIOLYTE
Elevating BIOLYTE’s Digital Presence For Long-Term Scalability Across DTC & B2B
Llama Naturals
Positioning a Clean-Label Supplement Brand for Long-Term DTC Growth
The Nue Co
Building Credibility and Retention With The Nue Co
Joovv
Repositioning Joovv as an Industry Leader
Relief Factor
Integrated Omnichannel Strategy for a Supplement Brand
Tiege Hanley
Simplifying Men’s Skincare Subscription Experience
BraveFace
Launching BraveFace to Redefine Stress Support
How We Help
Better Understand Your Customer
- Customer Research
- Analytics & Reporting
- UX Testing & CRO
- Interviews & Surveys
Engage, Educate, & Convert Online
- Website Audit
- UX & Design
- CX & Technical Strategy
- Shopify Storefront Design & Build
- Shopify Platform Migrations
- CRO
- Analytics / Performance Tuning
- ADA Remediation / Accessibility
- Shopify Tech Stack Consulting & Implementation
- Cross-Border Commerce
- Roadmapping & Release Mgmt
Connect Digital & Retail Touchpoints
- Amazon FBA Storefront
- Subscriptions
- Bundles & Product Customization
- Social Commerce
- Loyalty / Referral
- Retail Activation
- Shopify POS
- Shopify B2B
Drive Traffic That Converts
- Paid Social
- Paid Search
- Customer Journey Mapping
- Landing Page Strategy
- Organic SEO Strategy
- CRM (Email/SMS Campaigns)
Tell A Consistent, Compelling Story
- Creative Studio
- Digital Campaigns
- Copywriting
- Creative Production
- Design Systems
Interested in collaborating on a project?
Get StartedSee More Work
View All Work
Sprinter
Launching a New, Premium Ready-To-Drink Vodka Soda In 6 Weeks
Oishii
Seamless Ordering and In-Store Pickup
Aquor Water Systems
Streamlining the B2B and DTC Experience for Aquor Water Systems
Caffe Vita
Driving Retention and Loyalty for a Legacy Coffee Brand
