Trends, Ideas, & Updates

Understanding Shopping Cart Abandonment

Shopify’s Answer to Headless: Online Store 2.0 vs Hydrogen

5 Ways to Highlight Shipping for a Better Ecommerce User Experience

The Magic Of Personalization in Ecommerce

5 Things We Learned After A Year With DTC Patterns

5 Ways to Prepare Your Brand for Resiliency

How Faster Websites Build Trust and Result in Higher Conversion Rates

DTC Patterns: What We've Learned from Writing 100+ Articles on Ecommerce UX & Marketing

Ways to Boost Average Order Value, Conversation Rate, and Lifetime Value with Rebuy

50 Ways to Increase Ecommerce Conversion Rates on Shopify

A Must-Try Habit for Brands Selling DTC: Lightweight Customer Conversations

Practice Sustainable Web Design With This Checklist

The 3 Biggest Email Trends We’ve Seen This Holiday Season

6 Ways To Level-Up Your Rewards Experience Using LoyaltyLion

Dark Mode: Critical Considerations for Email Marketing

25 Must-Have Pages for Your Ecommerce Website

How to Get the Most ROI from Your Email Designs

How iOS 15 May Impact DTC Ecommerce for Brands

How Rooted Drove Customer Retention and Increased Revenue 32% with Email Automations

Mindset Shift: Ecommerce Brands Need CRM To Survive

Understanding Headless Commerce in Five Minutes

Leverage Ads and Landing Pages to Fuel Segmentation

Building Hype with Ecommerce Pre-Orders and Waitlists

Abandoned Cart vs. Abandoned Checkout

The Gifting Opportunity for Ecommerce

How to Build a Holiday Campaign from Start to Finish

5 Ways Shopify Sites Can Inspire Gifting

Battle Royale: Klaviyo or Retention Science for Preventing Churn?

Ecommerce Subscriptions for Your Beauty Brand: An In-Depth Guide

Make Business Personal: The Power of Personalization for Beauty Subscriptions

5 Metrics Growing Subscription Beauty Brands Need to Track

Our Essential Email Playbook for Beauty Subscriptions Looking to Prevent Churn

The Ping Pong Method: The Back and Forth of Customer Service

How to Improve the Customer Experience with Customer Feedback

Why Managing Your Customer Service In-House is Better for Your Ecommerce Business

The Shifting Consumer Mindset: Why Home Goods Will Continue to Grow Following the Pandemic

Leveraging Transactional Emails for a Better Customer Experience

Google Shopping Free Listings and What They Mean for Marketers

The Ins and Outs of Multi-Language Implementation

Is Self-Care the Answer to Keeping Calm During Quarantine?

Immune-Boosting Products Thrive During the Coronavirus Pandemic

Upgrade Your Reports With Data Studio

Live Classes, Community Workouts, and More: The Resilience of Fitness Studios During the COVID-19 Crisis

What Super Bowl Commercials Get Right And What You Can Learn From Them

How We Leverage the Power of Emotions to Create Effective Social Ads

When to Use a Theme from the Shopify Theme Store

Tracking Ecommerce Performance with Key Metrics

Resend Your Email Campaign & Maximize Results

6 Reasons to Go HTTPS

10 Product Page Elements to Increase Ecommerce Conversions

How Solid is Your Organization's Story? A Simple Template for Aligning on Who You Are