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Barrel's Director of Strategy and Design Director hosted a live optimization session deep diving a brand who submitted their site for review, including a roadmap of fixes to implement before BFCM.
Abandoning the cart and abandoning the checkout are two different behaviors that email service platforms (ESPs) tend to talk about as one: Abandoned Cart. Here are the key differences between these behaviors and how this information can help you improve the efficacy of your email automations.
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