Cabot Creamery, owned & operated by real farmers, has been making award-winning cheese & other dairy products since 1919 with love, pride and purpose. Barrel has continued to partner with Cabot in an ongoing retainer to optimize their site, focusing on enhancing brand affinity, boosting engagement, and driving conversions.

To increase on-site engagement, we developed an interactive Digital Charcuterie Board quiz that helps users discover their ideal Cabot recipes and complementary products. Upon completion, users are prompted to enter their email, triggering an automated flow that delivers personalized quiz results and tailored product recommendations.