When NFL star Christian McCaffrey joined While on Earth as a cofounder and investor, the brand wanted to create a seamless on-site experience to support the launch. 

We implemented targeted upsell modules in the cart and checkout, automatically recommending the Pathway Hat to customers who hadn’t yet added it to their order. 

To maximize flexibility, we also introduced color swatches across the site, making it easier for shoppers to choose their preferred style. Combined with a special promotion offering a free hat with $150+ orders using code CMC, these updates helped drive awareness and excitement around a milestone moment for the brand.