As part of our continued partnership with Wamsutta, Barrel recently launched the first in a series of marketing landing pages designed to support focused campaigns and product storytelling, starting with the brand’s iconic towel category.

Wamsutta was looking for a more focused way to promote the category while also addressing excess inventory. Rather than directing targeted campaign traffic to a broad ecommerce experience, we built a dedicated marketing landing page designed to spotlight the category, guide discovery, and create a more focused path to purchase.

The page was built in Replo, allowing the team to move quickly and create a flexible structure for future campaigns.

This is just the beginning. As a long-time partner, Barrel is continuing to work with the Wamsutta team to develop a broader suite of marketing landing pages in the coming months. Each page will spotlight different product categories and create more targeted experiences that drive awareness, product discovery, and conversion.