Barrel continues to partner with Anthony’s Goods as the brand enters its next stage of growth with its first retail launch at Erewhon.

Our work with Anthony’s Goods began with a full redesign and development of their Shopify website, helping the brand expand beyond its Amazon roots and grow its direct-to-consumer presence. The new digital foundation focused on improving product discovery, strengthening brand storytelling, and creating a platform built for long-term growth.

Now, as Anthony’s Goods brings its high-quality products and specialty ingredients into retail for the first time, we are continuing to support the brand’s expansion.

The partnership with Erewhon reflects a thoughtful retail strategy. Known for its premium, health-focused assortment, Erewhon is a natural fit for Anthony’s Goods’ lineup of better-for-you pantry staples.

To support this launch, the Anthony’s Goods website now features an updated store locator, helping customers easily find products at Erewhon and other retail partners and connecting digital discovery with in-store purchase.

For digitally native brands, moments like this show how a strong ecommerce foundation can support strategic retail expansion, helping brands reach new audiences and build awareness while reinforcing brand positioning.