Anthony's Goods / Barrel — CPG Commerce Agency

Driving DTC Growth for an All-Natural Pantry Staple Brand

Barrel partnered with Anthony’s Goods, a trusted name in high-quality, organic pantry staples, to redesign and develop their website on Shopify with a focus on growing their DTC channel beyond Amazon. The new site strengthens brand presence, drives new customer acquisition and engagement, and builds credibility with health-conscious consumers through product education and transparency.

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Apps & integrations on this project.

Opportunity

As Anthony’s Goods built strong momentum on Amazon, the brand needed a digital experience that could expand its owned ecommerce presence and build deeper relationships with customers. The site needed clearer product discovery, stronger educational content, and a structure that supports bundles and cross-category shopping.

Barrel partnered with Anthony's Goods to modernize their digital design, strategically grow their DTC channel, and reposition the brand with a refreshed digital identity.

We streamlined the path to purchase by restructuring the site architecture for improved navigation and product discoverability, enabling customers to quickly find what they need and explore new products.

To build trust with health-conscious customers, we incorporated educational moments and storytelling throughout the site to enhance product knowledge, boost conversion rates, and increase AOV.

The new site strengthens Anthony's community focus by drawing in new customers, showcasing real product use, and reimagining the recipe hub to highlight diverse ways to enjoy their products.

We introduced product bundles to the site to boost discovery and AOV, simplifying meal and recipe shopping while encouraging customer exploration.

We reimagined Anthony's Goods' assets, in collaboration with Wonderkind, to highlight the brand's commitment to premium, thoughtfully sourced products, while seamlessly complementing the new digital identity system.

Impact & Results

The new Shopify experience helps Anthony’s Goods grow beyond marketplaces by creating a destination for product education, recipes, and brand storytelling. With improved navigation, bundles, and clearer product information, the site drives stronger conversion while helping the brand build long-term customer loyalty.