Cabot Creamery, proudly owned by a cooperative of dedicated farm families, has been producing award-winning cheeses and dairy products since 1919. As part of an ongoing retainer engagement, Barrel partners with Cabot to elevate their digital presence by strengthening brand loyalty, enhancing user engagement, and optimizing for conversions and SEO.

We redesigned Cabot's online recipe experience to drive product discovery and inspire users with curated recipe collections. The new recipe hub makes it easy for customers to find the types of recipes they’re looking for and features seasonal favorites and top-rated recipes that the devoted Cabot community knows and loves.

The reimagined recipe articles feature shoppable content, recipe tips, engaging cooking videos, and an email capture to drive deeper engagement with the brand.