Since launching in April, Khloud has seen strong traction with its protein popcorn, and its latest release marks a major step forward. The brand introduced its first new product formats: single-serve popcorn packs, available in 24-packs of individual flavors and an 18-pack variety bundle.

To support the launch, we enhanced the site experience end-to-end—adding flavor and bag size selectors to PDPs for easier comparisons and refreshing homepage and collection modules to showcase new SKUs. We also introduced a Subscription Benefits page that highlights perks like discounted pricing, free shipping, and flexible delivery options.

This release marks Khloud’s first new product since its launch, a key milestone in scaling its direct-to-consumer business. The site now better supports assortment growth, flavor exploration, and long-term retention, setting the brand up for its next stage of expansion.