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Barrel's Director of Strategy and Design Director hosted a live optimization session deep diving a brand who submitted their site for review, including a roadmap of fixes to implement before BFCM.
Cabot Creamery, owned & operated by real farmers, has been making award-winning cheese & other dairy products since 1919 with love, pride and purpose. Barrel has continued to partner with Cabot in an ongoing retainer to optimize their site, focusing on enhancing brand affinity, boosting engagement, and driving conversions.
Originally rooted in Vermont and the East Coast, Cabot has continued to grow nationwide, creating in-person experiences to attract new customers and boost engagement. We partnered with the Cabot team to launch an interactive Digital Journey that highlights all the places customers can experience Cabot firsthand—from retail stores and farms in New York and New England to events across the country.
