Blank Beauty is a trailblazing nail polish brand using robotic technology to create custom on-demand colors. Barrel partnered with Blank Beauty to migrate their headless site into a fully optimized Shopify theme, preserving their unique design and elevating the online shopping experience.

Using Shopify’s Online Store 2.0, Barrel streamlined development to improve site performance, boost flexibility, and allow greater control for the marketing team—creating a stronger foundation for Blank Beauty’s tech-driven, personalized shopping experience.

The project focused on supporting essential templates like the homepage, product pages, and collection pages, ensuring a seamless and visually compelling experience across devices. Barrel thoughtfully integrated Blank Beauty’s interactive Create a Color feature via custom app embeds.

To support Blank Beauty’s growth, Barrel also optimized technical SEO, laid the groundwork for better analytics, GDPR and ADA compliance, and integrated key marketing tools like Klaviyo and Attentive.