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Visionist is a curator of luxury eyewear that is designed to change the way you see the world—and the way the world sees you.
We designed the Visionist brand identity system including logo, palette, and application
In addition to creating the brand identity, we also created the art direction for the site/brand photography
We blended shopping and storytelling on the new Visionist homepage
Product detail pages are optimized to increase AOV through education and ease-of-use
The mobile designs create a consistent experience with desktop prioritizing conversion and brand awareness
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