A free guide to why CPG brands make the switch, covering what happens to your data and subscriptions, how to scope the project, where the returns show up after launch, and more. Built for food & beverage, beauty & makeup, health & wellness, and home, family, & pet brands.
Barrel is a Shopify Platinum Partner. We've worked with 300+ CPG brands and completed over 150 Shopify migrations, from single-brand launches to multi-storefront replatforms. Our client roster spans enterprise brands like McCormick, Kind Snacks, OneSkin and Instant Pot, alongside emerging and mid-market brands like Stiller's Soda and Khloud.
Who it's for
CPG brands on BigCommerce, Magento (Adobe Commerce), Salesforce Commerce Cloud, WooCommerce, or a custom platform, whether you're a two-person team or a multi-brand portfolio
What it covers
Why brands migrate, the concerns that hold them back, what to map before starting, how to choose between a 1:1 migration, a redesign, or a full transformation, and more
Examples from our clients
McCormick, Once Upon a Farm, Bobo's, Sweet Loren's, Wamsutta, and more
Format
44-page PDF, about 30 minutes to read
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It's the first question every brand asks, and the answer depends on where you're starting. Coming from WooCommerce or BigCommerce, your catalog usually maps to Shopify cleanly. Coming from a homegrown stack or an enterprise platform, it's a different kind of project.
In our experience with one enterprise migration, the product data carried more than 600 custom attributes built up over a decade. The playbook walks through how to audit your data before scoping, so you only move what's worth keeping.
Some CPG brands earn most of their revenue in retail and need a digital flagship that sends shoppers to the shelf. Others are DTC first, where the site is the business and every point of conversion counts. The playbook breaks down what the site needs to do in each category, whichever model you're running, with results from brands that made the move.
Your site has to educate, host recipes, support subscriptions, and point people back to the shelf. For Bobo's, we focused post-launch work on subscription pathways and cut churn by 16.3% while lifting order value.
Beauty brands win on education and discovery more than catalog size. OneSkin moved from a headless build to Shopify 2.0, gave its team more control over content, and saw sessions rise 30% after relaunch.
Credibility drives repeat purchase. For Once Upon a Farm, we rebuilt the site around its ingredient-first story, with a build-a-box subscription flow and a transparency hub, driving an 80% increase in DTC sales and doubling conversion rate.
Heritage brands need to translate decades of trust into a digital experience. For 175-year-old Wamsutta, we built the site around its fabric expertise, lifting conversion rate by 23% and average order value by 13.5%.
Skip ahead to a technical discovery session. It's a working session to map your current data, systems, and priorities, so you leave with a clear picture of scope, timeline, and cost before committing to anything.
If we haven't answered your question, contact us and we'll be happy to help.
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