OneSkin / Barrel — CPG Commerce Agency

OneSkin's Seamless Migration from Headless to Shopify 2.0

OneSkin is a science-driven skincare brand that focuses on solving customers' skincare concerns with effective, powerful formulas. We migrated OneSkin from Nyla to Shopify 2.0, aligning the site's premium design with their product quality, improving performance for faster speed, and increasing retention through subscriptions.

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The Challenge

OneSkin needed a refreshed digital experience that matched the quality and science of its products while clarifying its unique positioning in a competitive skincare category. The brand wanted to elevate credibility, improve discovery, and create a customer journey that helped new and returning shoppers move confidently from education to purchase.

We migrated OneSkin’s website from Nyla to Shopify 2.0, consolidating the site with Shopify’s native features to provide their team full autonomy when making future updates to the site.

We transformed OneSkin's site into an accessible skincare resource, educating customers on their science-backed products by presenting complex science simply and building credibility with clinical studies and social proof.

To drive conversions and enhance product understanding, we reimagined the science-backed product page to help customers to learn about efficacy, discover skincare bundles, understand usage, and explore subscription options

To enhance customer retention and lifetime value, we promoted skincare routines through bundled products and subscriptions, emphasizing long-term benefits.

Through a content-rich, shoppable blog, Barrel helped OneSkin boost SEO by targeting high-ranking search terms, driving organic traffic.

Why It Matters

The redesigned site gives OneSkin a digital presence that reflects its clinical authority and value proposition, helping customers better understand product benefits and make informed decisions. With a clearer narrative, stronger UX, and strategic enhancements, the brand is better positioned to grow engagement, build trust, and support long-term retention.

Impact

In the six months after OneSkin's launch compared to the six months before, the redesigned experience strengthened customer engagement and discovery, driving measurable gains in conversion and overall traffic.