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OneSkin's Seamless Migration from Headless to Shopify 2.0
OneSkin is a science-driven skincare brand that focuses on solving customers' skincare concerns with effective, powerful formulas. We migrated OneSkin from Nyla to Shopify 2.0, aligning the site's premium design with their product quality, improving performance for faster speed, and increasing retention through subscriptions.
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Apps & integrations on this project.
We migrated OneSkin’s website from Nyla to Shopify 2.0, consolidating the site with Shopify’s native features to provide their team full autonomy when making future updates to the site.
We transformed OneSkin's site into an accessible skincare resource, educating customers on their science-backed products by presenting complex science simply and building credibility with clinical studies and social proof.
To drive conversions and enhance product understanding, we reimagined the science-backed product page to help customers to learn about efficacy, discover skincare bundles, understand usage, and explore subscription options
To enhance customer retention and lifetime value, we promoted skincare routines through bundled products and subscriptions, emphasizing long-term benefits.
Through a content-rich, shoppable blog, Barrel helped OneSkin boost SEO by targeting high-ranking search terms, driving organic traffic.
Impact
In the six months after OneSkin's launch compared to the six months before, the redesigned experience strengthened customer engagement and discovery, driving measurable gains in conversion and overall traffic.
3%↑
increase in returning customers
30%↑
increase in sessions over time
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