A Barrel research project

We make real purchases and share direct-to-consumer marketing & UX insights. Learn More

Content Disclaimer
DTC Patterns is a Barrel research project used for educational purposes only. The marketing and UX examples are not in any way associated with the client work produced by Barrel as an agency. All purchases are made by Barrel and we do not accept any sponsored content.
Learn more about DTC Patterns.

Get More DTC Insights

Enter your email below for updates on our research as well as recent work, job openings, and latest news.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

All Patterns

Magic Spoon

Email

Adding the Magic Back into Transactional Emails with Magic Spoon

What We Bought

Custom Cereal Bundle

4 boxes
$39
Date Purchased:
05/28/2021
Coupons Used:
None

Transactional emails are often overlooked from a design perspective, and lack the same branding and personality that newsletters or content promotion have. Protein-packed cereal brand Magic Spoon takes a different approach to their transactional emails. 

Shipment and delivery notification emails from Magic Spoon.

With order confirmation, shipping updates, and delivery notifications, Magic Spoon injects their colorful branding and fun brand personality into their transactional emails. They stand out in the inbox, not just from other transactional emails, but from other marketing-focused emails as well.

The emails still contain all the information customers need, like tracking and shipment details, but manages to share that information in a unique way.

Photo Credit:

Related Patterns