Building a Cult Following 101: Kosas’s Turns Their Social Strategy Into Customer Acquisition and Loyalty
Girlfriend Collective launched in 2016, and has built an incredibly loyal community who swears by their products.
Girlfriend Collective’s referral program has grown over the years and now includes a loyalty program, the collective, where you can earn points by submitting a review, creating an account, following the business on instagram, and/or tagging them in photos on Instagram.
Their three tier system offers benefits like exclusive access to specialty seasonal colors, free shipping and returns, and exclusive access to sales.
The brand also has a referral program, where customers can earn a free pair of leggings when their friend makes a purchase of $95 or more.