Native, an Aluminum-Free Natural Deodorant that is safe, effective, and cruelty free, uses their loyalty program to convert customers to Native lovers. 

The above shows the difference between the Clean Collective when a user is logged in versus logged out. There are buttons to join or log in if the customer doesn’t have an account or is logged out. If they are logged in they are greeted with a customized hello message and their earned points.

The landing page for non subscribers includes a how it works section with Join, Earn Points, and Redeem Points. If they are logged in they can not only see their points but redeem their points and see a receipt of their rewards history.

Customers can earn points for buying products, following them on social, creating an account, going plastic free, and signing up for a subscription. When subscribers share their birthday with Native, they receive a free birthday gift with purchase the month of their birthday. 

Subscribers can easily see their rewards status and how far they are from the next tier. The tiers are displayed in cards with the benefits of each tier in each card.

To encourage customers to earn for converting friends and family to Native, the Referral program is featured at the bottom of the page. If a customer is logged in they receive a code that’s easily to share with friends in email, text, or social. 

For customers who have questions about the rewards program, they curate a list of rewards specific FAQ questions.

When a user makes their first purchase, a welcome Loyalty Email is sent celebrating their status, explaining ways to earn more points,  and an outline of how many points equal how many dollars