Lord Jones provides the World's Finest CBD Products, including CBD topicals, body lotions & creams, CBD oils & tinctures, gel capsules, hemp-derived gummies. They use their loyalty program to encourage customers to increase their Lifetime Value (LTV).
Their loyalty program landing page outlines the way to earn, loyalty tiers, referrals, and how to use points.
When an existing subscriber logs into their account the Loyalty rewards page becomes personalized to greet the customer and show how many loyalty points they have.
Customers can view their tier status, benefits, and how much more money they need to spend to graduate to the next tier. Lord Jones makes redeeming points easy with a ‘Redeem’ button in the rewards redeem section that automatically copies the discount promo code for checkout.
Customers can easily earn points by creating an account, purchasing products, following them on social, and adding their birthday for a special birthday reward. According to eCommerce Fastlane, “Birthday email campaigns can be a huge treat – for both customers and brands, so, it’s worth investing the time and effort to make your birthday initiatives shine.”
Clicking on ‘Rewards History’ shows the previous ways the customer earned points and how many points they earned per action.
To encourage customers to share Lord Jones with their friends, the company offers $10 off for referring a friend when they spend $100.